Cup Noodles is trying to change that — with a new s’mores-flavored instant ramen. While this marks Cup Noodles’ first foray into dessert territory, the noodle maker is no stranger to non-traditional ramen pairings. “Cup Noodles Campfire S’mores” is the latest in a series of seasonal flavors aimed at shaking up how consumers perceive the brand. Despite the saturated s’mores market, Saunders sees Cup Noodles as occupying a unique position that could get people talking because of ramen’s association with traditionally savory flavors. Stanton says younger buyers tend to be more playful with their tastes, adding that the s’mores flavor appeals to the connection between food and childhood memories.

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Persons: Noodles, graham, ’, Nissin, Neil Saunders, It’s, ” Saunders, Priscila Stanton, ”, “, there’s, Saunders, ” Nissin, Gen Z, Stanton, Saunders doesn’t Organizations: CNN, Walmart, Nissin, USA Locations: ”