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☆ New F1 Team Names Bring Money, Marketing and Lots of Syllables
  + stars: | 2024-02-28 | by ( Ian Parkes | ) www.nytimes.com   time to read: +1 min
Formula 1 has two new team names this season, which follow a trend in the sport to focus on marketing: Visa Cash App RB Formula One Team and Stake F1 Team Kick Sauber. Sauber Motorsport has been racing since 1993 under various names, most recently as Alfa Romeo. “Before Audi’s arrival, we felt it was important to present ourselves with this new identity and to have a commercial partnership in place,” said Alessandro Alunni Bravi, the Stake team representative. “The Sauber Group has been in Formula 1 for 32 years, but this doesn’t mean we have forgotten what Sauber is. “The reality is that we said from the outset last year that we would move closer to the Red Bull family.”
Persons: Romeo, ”, Alessandro Alunni Bravi, Toro Rosso, Andrea Fairchild, ” Peter Bayer, Bull Organizations: Sauber, Sauber Motorsport, Audi, Sauber Group, Visa
☆ Audi F1 deal marks a big step up for Swiss-based Sauber
  + stars: | 2022-10-26 | by ( Alan Baldwin | ) www.reuters.com   time to read: +3 min
LONDON, Oct 26 (Reuters) - Sauber's transformation into the Audi works Formula One team from 2026, announced on Wednesday, is a big step up for the Swiss-based outfit who now have a real possibility of returning to the top of the podium. Audi will build the engines in Bavaria and that is familiar territory for Sauber, who entered Formula One in 1993 and whose last stint as a proper works team was with BMW between 2006-2010. "The partnership between Audi AG and Sauber Motorsport is a key step for our team as we continue to make progress towards the front of the grid," said Sauber Motorsport CEO and team principal Frederic Vasseur. Adam Baker, who is now chief executive of Audi's Formula One project, was a race team engineer at BMW Sauber where in 2007 he also became head of the race and test team for the BMW F1 Powertrain. Then, as now, Sauber offered the attractive prospect of a ready made team without the hassle and expense of starting from scratch.
☆ Audi partners with Swiss Sauber for Formula One
  + stars: | 2022-10-26 | by ( ) www.reuters.com   time to read: +2 min
Sauber has been involved in Formula One since 1993 and currently competes with Ferrari engines, under the name of Alfa Romeo, a Stellantis brand. "Together we want to write the next chapter from 2026," Adam Baker, CEO of Audi Formula Racing said. Sauber Motorsport said in a statement that the team will continue to use Ferrari power units for the next three seasons until the rules change. "Audi is the best strategic partner for the Sauber Group," said Sauber Holding's board chairman Finn Rausing, the Swedish billionaire whose family owns packaging company Tetra Laval. Formula One's next generation of power units will have significantly more electrical power and use 100% sustainable fuels from 2026.
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