Through her Remembering Wildlife project, British photographer Margot Raggett is fighting against this trend. All profits are donated to conservation efforts for that animal, with more than £1 million ($1.2 million) raised since the project began, according to Remembering Wildlife. Raggett believes that showcasing beautiful images of the big cat raises awareness and captures the public’s attention. But it remains the world’s rarest big cat, according to WWF. “Remembering Wildlife is like one hose fighting a forest fire,” she says.

---

Persons: Margot Raggett, Mara, Jonathan, Angela Scott, Neil Aldridge, Suzi Eszterhas, Raggett, aren’t, ”, Sascha Fonseca, Vidya Athreya, Athreya, Owen Grobbler Raggett, “, Jonathan Scott, Pete Oxford, “ We’re Organizations: CNN, Wildlife, ” Leopards, WWF, Conservation Society, Remembering Wildlife, Rangers Locations: British, Ladakh, India, China, Russia, Hoedspruit, South Africa, Afghanistan, Africa, Odzala, Republic of Congo