Read previewThe struggling movie theater industry has a buzzy new idea for how to solve its financial woes: pickleball.
The group said movie theater chains will also invest in adding more family entertainment options, like bowling and arcades, to their facilities.
The group's president and CEO, Michael O'Leary, also told Variety that pickleball courts and ziplines will be coming to some theater complexes.
Still, the renovations won't be the first time that pickleball joins forces with movie theaters.
One B&B Theatres location in Texas — which is part of the National Association of Theater Owners — already has outdoor pickleball courts in its theater complex.
Persons:
—, that's, Michael O'Leary, O'Leary, pickleball
Organizations:
Service, National Association of Theater, Business, AMC Entertainment Inc, Regal, Inc, Marcus Theatres Corp, B Theatres, Harkins Theatres, Santikos
Locations:
Canada, USA, Texas