How cuteness has taken over our world — and why — is a subject being explored in “Cute,” a new (and the first ever) exhibition devoted to the movement at London’s Somerset House.
The Industrial Revolution and the rise of mass production allowed cuteness to be unleashed on the world — toys, books and illustrations could, increasingly, be made easily and cheaply.
The exhibition — a world first — examines the enduring appeal of the cute aesthetic amongst adults and asks deeper questions about its allure.
For Simon May, a professor of philosophy at King’s College London and author of “The Power of Cute,” kawaii is just part of a story which involves the country of Japan more broadly.
The Edwardian artist is credited with increasing the cute appeal of our feline friends by giving them human hobbies and pastimes.
Persons:
cuteness, Hattie Stewart, David Parry, ”, Somerset, Cliff Lauson, Tim Berners, Lee, Claire Catterall, Andy Holden's, Louis Wain —, Andy Holden’s, Joshua Dale, “, Isabelle Galleymore, Yumeji Takehisa, Simon May, kawaii, Louis Wain's, Kitty, Japan ”, Setsuko Tamura, Rachel Maclean’s, Maclean, ” May
Organizations:
CNN, London’s Somerset House, Somerset House, Somerset, Cats, King’s College London, Bethlem, panini, Somerset House Scottish, “
Locations:
London’s, London, Somerset, Tokyo, Japan, ” Japan