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Read previewPepsiCo's lemon-lime soda Starry is only one year old, but millions of US consumers will soon see its first-ever Super Bowl ad, as it battles to steal share from stalwarts like 7-Up and Sprite. AdvertisementPopeye's will use its Super Bowl spot to introduce five new chicken wing flavors. First-time advertisers are also looking beyond TVTo justify the high price of a Super Bowl ad, however, marketers invest heavily to keep the conversation going across other channels. And Popeye's, which hopes to drive people to one of its restaurants with a Super Bowl-themed promo, also hopes to extend the campaign beyond the Super Bowl. Highdive is working on BetMGM's first Super Bowl ad this year.
Persons: , Nielsen, Sami Siddiqui, Michael Smith, Bob O'Brien, O'Brien, Popeye's Siddiqui, Mark Gross, Highdive Organizations: Service, Business, Super, Kawasaki, Popeye's, Kawasaki Motors Corp, Bowl, National Collegiate Athletic
Popeyes is expanding its menu beyond chicken sandwiches — and it's a permanent change this time. The fast-food chain announced Wednesday it's adding five chicken wing flavors to its menu nationwide, with three debuting at Popeyes for the first time, beginning Wednesday. The flavors include Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper and Sweet 'N Spicy. "We know our guests want even more bold Louisiana-inspired wing flavors to choose from and are excited to see our new wings line-up take flight." Siddiqui added that the Ghost Pepper wings were an "overnight success" when tested at locations earlier this year, and the Sweet 'N Spicy wings have been the chain's best-performing product since its chicken sandwich.
Persons: Pepper, Sami Siddiqui, Siddiqui, Popeyes, Chick Organizations: Popeyes, KFC, CNBC PRO Locations: Popeyes North America, Louisiana, U.S
Chicken wings are on Popeyes menu for good
  + stars: | 2023-11-22 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +4 min
Back in 2019, Popeyes’ chicken sandwich created a frenzy in the fast food industry, prompting a wave of copycats and became a barometer for success. Wings are here to stayOver the past few years, Popeyes has brought wings to the menu on a limited-time basis. Popeyes' line of chicken wings Courtesy PopeyesWith wings, Siddiqui said, Popeyes once again saw long lines and a sales lift. Siddiqui doesn’t expect enthusiasm over Popeyes wings to reach the same kind of fervor inspired by the chicken sandwich. A good time to sell cheap chickenOther chains have seen success with chicken wings in recent months, as people cut back on spending by buying cheaper food.
Persons: New York CNN — Popeyes, Pepper, it’s, Popeyes, Sami Siddiqui, , Siddiqui, Michael Skipworth, It’s Organizations: New, New York CNN, Wings, Popeyes, CNN, Locations: New York, Popeyes North America, United
2 chicken chain in the U.S., a decade after Chick-fil-A first unseated KFC from the top spot. Restaurant Brands International 's Popeyes launched a chicken sandwich in 2019 that turned into a blockbuster menu item and ushered in the chicken sandwich wars. Similar to KFC, Popeyes lost market share in the past year, but still retained enough to leapfrog its rival. It took more than a year for KFC to respond to Popeyes' chicken sandwich. 2 chicken chain.
Persons: Popeyes, Chick, Wendy's, Kevin Hochman, Patrick Doyle, Sami Siddiqui Organizations: KFC, Starbucks, Restaurant Brands, Yum Brands, Barclays, Brinker International, School Conference, CNBC Locations: U.S, Atlanta
Popeyes is expanding its menu to add a Blackened Chicken Sandwich and bacon and cheese toppings for its chicken sandwiches. Popeyes Louisiana Kitchen is permanently adding a Blackened Chicken Sandwich to its menu Tuesday, marking the first addition to its chicken sandwich line since it kicked off the craze four years ago. The new menu item features a chicken breast that's been marinated for 12 hours and seasoned with Cajun spices, but it lacks the breading of the chain's existing chicken sandwich. Popeyes President Sami Siddiqui said in a statement that the Blackened Chicken Sandwich gives diners "a lighter option that is perfect for everyday." The chicken sandwich returned permanently several months later, driving double-digit same-store sales growth for Popeyes for multiple quarters.
Persons: Sami Siddiqui, Popeyes Organizations: Brands, Wings, Restaurant Brands, Burger Locations: Louisiana
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