LinkedIn is another often-overlooked platform where student-athletes can promote themselves and score brand deals, athletes and experts told Business Insider. Oostburg and Printz told BI they've used LinkedIn to secure NIL brand deals and connect with agents or other professionals they want to work with. College athletes have used LinkedIn to get brand deals and sign with talent agentsOostburg said she landed two sponsorship deals through LinkedIn, including with the Nashville Zoo and a startup called Backhat. Griffin, who's scored more than 30 NIL deals during his career, landed his first through LinkedIn. "If you're doing NIL or not, as a college athlete, you're also a college student," he said, "and LinkedIn is the spot to be for college students."

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