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"Girl Math" is the humorous TikTok trend where users justify expenses with tricks. "Girl Math" may just be "Buy Now, Pay Later" in disguise, the experts said. "To me, the popularity of the "Girl Math" trend indicates a lot of pent-up guilt around our purchases," said Barrow. That's why it's important to disclose when "Girl Math" is humor instead of fact, said Sara Samuels, a wealth management advisor at Northwestern Mutual. AdvertisementAdvertisementFinancial educator Ellis even suggests setting aside money for savings or an emergency fund every time you make a "Girl Math" purchase.
Persons: Sam James, , Ashley Morris, Isabel Barrow, Barrow, Erin Ellis, Ellis, Edelman's Barrow, Sara Samuels, Morris Organizations: Service, Consumer Financial Protection Bureau, Philadelphia Federal Credit Union, Northwestern Mutual Locations: Wall, Silicon, Philadelphia, Barrow
Move over "girl dinner" and "lazy girl jobs," a new personal finance trend has gone viral on TikTok. Called "girl math," this humorous trend has users breaking down purchases into their smallest possible units to justify them. "Girl Math" was first popularized by the New Zealand podcast Fletch, Vaughan & Hayley. Girl math," Sam James, another user, joked in a video posted on August 3, which has racked up over 3 million views. Even so, "Girl Math" joins the roster of emerging personal finance trends making waves on TikTok.
Persons: Fletch, Vaughan, Hayley, I've, Mckennaelianna, Sam James, Alyssa Davies, Brad Klontz Organizations: Service, New Zealand, Zealand, CNBC, Fox Locations: Wall, Silicon, TikTok
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