Musk has dismantled core features of what made Twitter, Twitter — its name and blue bird logo, its verification system, its Trust and Safety advisory group.
“We’re still negative cash flow," he posted on the site on July 14, due to a about a "50% drop in advertising revenue plus heavy debt load."
Insider Intelligence estimates that X will bring in $1.89 billion in advertising revenue this year, down 54% from 2022.
“Even though the cultural relevance of Twitter was already starting to decline," before Musk took it over, "it’s as if the platform no longer exists.
Usually when a social platform, starts to lose its relevance there are at least some external factors at play, but that’s not the case here.”
Persons:
Elon Musk, it's, hasn’t, Jasmine Enberg, Musk, ” Enberg, —, Ian Bremmer, “, algorithmically, ” It's, We’re, ”, Linda Yaccarino, it’s, that’s
Organizations:
FRANCISCO, —, Twitter's San, Twitter, Media Matters, European Commission, NBC, Facebook, Meta, Google, ., Intelligence
Locations:
Twitter's, Twitter's San Francisco, Maine, Israel