SIOUX CITY, Iowa—This community, long known for unpleasant smells wafting from its now-closed stockyards and still lacking some of the niceties enjoyed by other midsize cities, has always felt a bit looked down upon.
Its airport code hasn’t helped.
Sioux Gateway Airport, or SUX as it appears on tickets and bag tags, has been the butt of jokes in Iowa and beyond for decades.
After complaints and failed efforts to change the code, Sioux City decided to lean into its unfortunate designation and, more recently, has expanded it well beyond the airport.
Area businesses are increasingly embracing the branding and SUX is popping up all over the place.
Persons:
SUX
Organizations:
SIOUX, Sioux Gateway Airport, Sioux
Locations:
SIOUX CITY , Iowa, Iowa, Sioux City