Tim Smith, Deloitte Consulting's US leader for technology strategy & business transformationWhat digital actions drive the most market value? Digital Strategy adds value: Businesses that are making digital bets in line with enterprise strategy see market value gains, according to Deloitte's Unleashing Digital Transformation value analysis of over 4,500 publicly listed companies. Compared with digital strategy value gains, this action drove double the market value, according to our analysis. "While challenges may be ample across digital initiatives, our research revealed two risks to market value — both relate to digital change capability in unexpected ways." Digital strategy and strategy-aligned tech investments together — without a digital change capability — destroy the most value: Our analysis made it clear that digital change capability is a wild card.

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