Search interest for "Travel Tuesday" rose more than 500% from 2021 to 2023, according to a report published by McKinsey & Company on Thursday. Searches are highest among American and Canadian consumers, but interest is also rising in Australia, the United Kingdom, Netherlands and Spain, according to McKinsey. "European travel companies can anticipate the possibility that Travel Tuesday will become a growing phenomenon in their region," McKinsey's report notes. Searches for "Cyber Monday" are far greater than "Travel Tuesday," but interest in the former is declining, it showed. "But unlike some of the impulse purchases consumers make on Black Friday, travel bookings can require more planning."

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Persons: —, Kristen Jennings, Ryan Mann, Mann Organizations: McKinsey & Company, McKinsey, Google, Bawah Reserve, McKinsey's, Logistics, Infrastructure Locations: Canadian, Australia, United Kingdom, Netherlands, Spain, North America, Western Europe, Singapore, Asia, Riau