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Insider spoke with influencer marketing experts and creators about sponsored content on Threads. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Hulu worked with creator Adam Rose on a sponsored Threads post. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

☆ Meta takes aim at Twitter with Threads app, millions join
▼ + stars: | 2023-07-06 | by ( Katie Paul | ) www.reuters.com time to read: +5 min

Welcome to Threads," Meta CEO Mark Zuckerberg wrote in his first post on the app, along with a fire emoji. Others saw the launch of Threads as an opportunity to create a less toxic version of Twitter. Much like Twitter, the app features short text posts that users can like, re-post and reply to, although it does not include any direct message capabilities. Instagram users who sign up for Threads automatically have a badge affixed to their Instagram profile, but can opt to hide it. Zuckerberg, responding to a user who predicted Twitter's demise about an hour after the Threads launch, cautioned patience.

Persons: Elon Musk, Kim Kardashian, Jennifer Lopez, Representative Alexandria Ocasio, Mark Zuckerberg, Meta, Danni Hewson, AJ Bell, Cortez, Zuckerberg, Musk, hasn't, Instagram, Ryan Detert, Jack Dorsey, Dorsey, Katie Paul, Sheila Dang, Jamie Freed, Josh Ye, Brenda Goh, Chavi Mehta, Bansari, David Gregorio, Christopher Cushing, Edwina Gibbs Organizations: YORK, Wednesday, Democratic U.S, Representative, Twitter, Spiderman, Meta, TWITTER, Brands, Billboard, HBO, NPR, Netflix, Thomson Locations: Cortez, Las Vegas, Instagram

☆ Zuckerberg-Musk fight's first round: Meta launches 'Twitter Killer' Threads app
▼ + stars: | 2023-07-06 | by ( Katie Paul | ) www.reuters.com time to read: +6 min

[1/2] Meta's Threads app and Twitter logos are seen in this illustration taken July 4, 2023. Welcome to Threads," Zuckerberg wrote in his first post on the app, along with a fire emoji. Instagram users who sign up for Threads automatically have a badge affixed to their Instagram profile, but can opt to hide it. "The reality is that Meta doesn't need to convert Twitter power users into Threads users" to succeed, she said. Zuckerberg, responding to a user who predicted Twitter's demise about an hour after the Threads launch, cautioned patience.

Persons: Dado Ruvic, Mark Zuckerberg, Elon Musk, ramping, Zuckerberg, Meta, Danni Hewson, AJ Bell, Musk, hasn't, Instagram, Shakira, Sheryl Sandberg, Ryan Detert, Jack Dorsey, Dorsey, Jasmine Enberg, Katie Paul, Sheila Dang, Chavi Mehta, Bansari, David Gregorio, Christopher Cushing Organizations: REUTERS, Twitter, Brands, Billboard, HBO, NPR, Netflix, Meta, Insider Intelligence, Thomson Locations: Las Vegas, Instagram

☆ Zuckerberg-Musk fight is on: Meta launches 'Twitter Killer' Threads app
▼ + stars: | 2023-07-06 | by ( Katie Paul | ) www.reuters.com time to read: +5 min

[1/2] Meta's Threads app and Twitter logos are seen in this illustration taken July 4, 2023. Welcome to Threads," Zuckerberg posted on the app, along with a fire emoji. "I find it hard to imagine that the most avid loyal Twitter users who go to Twitter for that type of culture will defect and go immediately to Threads." Still, she said, Meta only needs to convince a quarter of Instagram's users to join Threads in order to rival Twitter's size. "The reality is that Meta doesn't need to convert Twitter power users into Threads users."

Persons: Dado Ruvic, Mark Zuckerberg, Elon Musk, Zuckerberg, Meta, Danni Hewson, AJ Bell, Musk, Matt Navarra, Shakira, Sheryl Sandberg, Ryan Detert, Jack Dorsey, Dorsey, Jasmine Enberg, Katie Paul, Sheila Dang, Chavi Mehta, Bansari, David Gregorio, Christopher Cushing Organizations: REUTERS, Twitter, Meta, Google, Brands, Billboard, HBO, Variety, Insider Intelligence, Thomson Locations: Las Vegas, Instagram

☆ TikTok advertisers stick by the app amid threat of U.S. ban
▼ + stars: | 2023-05-04 | by ( Sheila Dang | ) www.reuters.com time to read: +3 min

May 4 (Reuters) - Advertisers are committed to continue spending on TikTok due to its immense popularity with users despite threats of a potential ban in the U.S. over national security concerns, ad experts said. The short-form video app has already been banned from government-issued phones in multiple countries. Two media buyers at two different major ad agencies told Reuters that Washington's scrutiny over the app had yet to impact their clients' plans on TikTok. Still, several media buyers acknowledged the threat of a U.S. ban would be the "elephant in the room" during the advertiser presentation. TikTok said it is addressing advertiser concerns "head on in an open, fact-based and ongoing dialogue."

☆ Why some TikTokers think the app's new paywall feature is a game changer and how they are approaching content strategy and pricing
▼ + stars: | 2023-03-13 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

The platform is introducing a new feature that allows creators to charge users for specific videos. TikTokers share what type of videos they'd paywall and how much they'd price them at. "I anticipate many creators, across niches, will experiment with the new Series feature," said Ryan Detert, CEO of the influencer-marketing company Influential. TikTokers are already planning how much they'd charge for exclusive contentReni Odetoyinbo, a personal finance and career creator, said this new feature could be financially lucrative. Despite this concern, creators including Pena said this update could still revolutionize creators' earnings and content offerings.

☆ TikTokers share how they're planning to use the app's new paywalled-content feature, including what they plan to charge for exclusive videos
▼ + stars: | 2023-03-09 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

The platform is introducing a new feature that allows creators to charge users for specific videos. TikTokers share what type of videos they'd paywall and how much they'd price them at. On March 7, TikTok announced a new program called Series that allows creators to charge followers to watch longer videos that can be up to 20 minutes long. "I anticipate many creators, across niches, will experiment with the new Series feature," Ryan Detert, CEO of the influencer-marketing company Influential. TikTokers are already planning how much they'd charge for exclusive contentReni Odetoyinbo, a personal finance and career creator, said this new feature could be financially lucrative.

☆ Creator economy experts say 2023 will be a buyer's market for M&A. Here are 5 themes to watch, from tech buyers like Shopify to startup consolidation
▼ + stars: | 2022-12-30 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." Insider spoke with creator-economy and market experts about what deals and the broader M&A landscape in 2023 may look like. "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation.

☆ It's just the beginning of M&A in the creator economy. Industry experts predict 2023's top trends, and the buyers and sellers to watch.
▼ + stars: | 2022-12-19 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation. In the creator economy, companies bet on the fact that YouTube advertising revenue on the videos will increase as the audiences of creators grow and they gain more views.

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