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Top related persons:
Paul Waatti - 1 Heather Seymour - 1 Seymour - 1 Stellantis - 1 Waatti - 1 Michael Wayland - 1 Antonio Filosa - 1 Russell Wager - 1
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DETROIT — - 1 Pacifica - 1 Toyota - 1 CNBC - 1 Motors - 1 Chevrolet - 1 Kia America - 1 EV - 1

Search resuls for: "Russell Wager"


3 mentions found


☆ An alphabet soup of 'electrified' vehicles awaits new car buyers as EV sales stall
  + stars: | 2024-06-29 | by ( Michael Wayland | ) www.cnbc.com   time to read: +9 min
A car shopper today has their pick of traditional internal combustion engine (ICE) vehicles; mild-hybrid electric vehicles (MHEVs); hybrid electric vehicles (HEVs); plug-in hybrid electric vehicles (PHEVs); fuel cell electric vehicles (FCEVs) and battery-electric vehicles (BEVs), also commonly known as EVs. Here's a breakdown: Internal combustion engine (ICE): A "traditional" vehicle with an engine that's fueled with gasoline or diesel. Hybrid electric vehicle (HEV): Think of the Toyota Prius, a vehicle that has a hybrid powertrain system combined with an engine. Plug-in hybrid electric vehicle (PHEV) : These vehicles feature an internal combustion engine combined with a hybrid system, including a larger battery than traditional hybrid vehicles as well as a plug to recharge the vehicle's battery. : These vehicles feature an internal combustion engine combined with a hybrid system, including a larger battery than traditional hybrid vehicles as well as a plug to recharge the vehicle's battery.
Persons: Paul Waatti, Heather Seymour, Seymour, Stellantis, Waatti, Michael Wayland, Antonio Filosa, Russell Wager, Jérémie Papin, BEV Organizations: DETROIT —, Pacifica, Toyota, CNBC, Motors, Chevrolet, Kia America, EV, Kia, GM, Detroit, GM Energy, Ford Motor, Auto, Nissan, ICE, Toyota Prius Locations: U.S, Stellantis, St, Johns , Florida, Detroit, Japan, South Korea, Germany
☆ Why Auto Marketing Looks Poised for Growth in 2023
  + stars: | 2023-01-27 | by ( Megan Graham | ) www.wsj.com   time to read: +5 min
A year like that might typically drive auto marketing off a cliff. “We haven’t taken our foot off the accelerator, because we do see the transformation of EVs occurring,” Mr. Wager said. “You don’t put a vehicle in the Super Bowl to sell 20,000 vehicles—that doesn’t make any sense,” Mr. Wager said. “You wouldn’t put it on television normally, unless you’re creating the halo of the electrification of the brand,” Mr. Wager said. Kia will be at the Super Bowl again this year, this time advertising its Telluride SUV.
☆ Kia, once the ‘value’ brand, now has the biggest price markups
  + stars: | 2022-09-27 | by ( Peter Valdes-Dapena | ) edition.cnn.com   time to read: +6 min
CNN Business —Reversing a century of tradition, most cars now sell for over the manufacturer’s sticker price. It isn’t some luxury or performance brand; it’s Kia, the South Korean car brand usually thought of as a value purchase. On average, Kia cars and SUVs are selling for about 6% over their sticker price, according to data from Edmunds.com. Roughly tied for second, at 4% above sticker price on average, are Honda, Hyundai and the luxury SUV brand Land Rover. Kia Motors AmericaAdding to the pressure is that, while manufacturing slowdowns have hit the whole industry, Kia models are especially hard to find.
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