Read previewFord plans to cut production of its electric F-150 Lightning pickup truck once again, it said Friday, citing a problem nearly all automakers have struggled with in the past year: falling demand.
About 1,400 employees will be impacted as the plant where Ford's flagship electric truck is produced, the Rouge Electric Vehicle Center, transitions to just one shift per day starting on April 1, Ford said.
AdvertisementFord sold fewer than 25,000 of the F-150 Lightning pickup in 2023 as it scaled back production.
That still notched it a spot in the top 10 EVs by sales but is dwarfed by traditional F-150 sales of more than 700,000.
Ford has also struggled to get dealers on board with its electric sales program, requiring a substantial investment on their part to install chargers and receive new training.
Persons:
—, Ford, Tesla
Organizations:
Service, Business, Rouge Electric Vehicle Center
Locations:
Wayne, Michigan