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Search resuls for: "Rosco"


3 mentions found


Gigi is a startup that aims to make it easier for brands to buy and measure streaming video ads with Amazon. The firm also provides advertisers with granular metrics like the incremental reach of a TV ad campaign, Epstein said. AdvertisementAs third-party cookies go away, Gigi's pitch plays up brands' first-party data to create more effective Amazon ads. For example, a Shopify merchant can analyze data from their Shopify website with Amazon data to find audiences to target with ads. Gigi wants to work with agenciesThe bulk of Amazon ads are bought using traditional shopper marketing dollars, but Epstein said that his firm is squarely focusing on TV ad budgets.
Persons: , Gigi, Adam Epstein, Epstein, Gigi Gigi Gigi, Omnicom, Capital, adtech execs, Mike Baker, Rosco Hill Organizations: Service, Amazon, Business, Amazon's, Wall, Amazon Marketing, AMC, Ascential, Ascential's, Golden Ventures, AperiamVentures Locations: Rosco
CNN —Creating the perfect backdrop for the upcoming “Barbie” movie required so much pink paint that it led to a global shortage, according to its production designer. “The world ran out of pink,” said Sarah Greenwood in a recent interview with Architectural Digest. Warner Bros. PicturesGreenwood, who has been nominated for six Academy Awards, including for the art direction of “Pride & Prejudice” and “Atonement,” said constructing the set involved huge amounts of Rosco’s fluorescent pink paint. Warner Bros.’ live-action movie, which hits theaters on July 21, stars Margot Robbie in the titular role and a blond Ryan Gosling as her plastic boyfriend, Ken. (Warner Bros., like CNN, is a unit of Warner Bros.
Persons: Barbie, , Sarah Greenwood, Margot Robbie, Pictures Greenwood, , Ryan Gosling, Ken, CNN Greta Gerwig, Noah Baumbach, , Gerwig, Greenwood, Katie Spencer, Lauren Proud Organizations: CNN, Architectural, Warner Bros, Pictures, Warner Bros . Locations: London, Palm
The new Barbie movie used so much pink paint on set that it caused an international shortage. Production designer Sarah Greenwood told Architectural Digest the "world ran out of pink." Greenwood told the magazine that constructing the set resulted in an international shortage of the fluorescent shade of Rosco paints. "The world ran out of pink," she told Architectural Digest. In one clip the Barbie Dreamhouse can be seen featuring a pink slide that descends into a pool, a pink shower, a pink bed, and lots of other pink accessories.
Persons: Sarah Greenwood, , Greta Gerwig's, Gerwig, Katie Spencer, Snow, Barbie, Greenwood, Margot Robbie, Ryan Gosling, Ken, Emma Mackey, Kate McKinnon Organizations: Service, Warner Bros, Little Locations: , London
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