The jam-and-spread brand Bonne Maman released its 2022 Advent calendar, whose 2021 version sold out. The calendar has 24 spreads to try and retails at $40 — a 600% price markup per 100 grams of jam. Google searches for "advent calendar" have more than doubled in the US since 2018, according to Google's trending data. The Bonne Maman Advent calendar 2022 edition comes with 23 limited-edition fruit spreads and one honey. The Advent-calendar jams cost $6.20 per 100 grams, versus the average Bonne Maman jam that costs about $1 per 100 grams — about a 600% markup.

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