A month ago, if you had asked me which tech platforms would play a major role in the 2024 presidential campaign, I might have said TikTok or Facebook.
I may have even theorized that X would still play a role despite its hard-right turn under Elon Musk’s ownership.
What I wouldn’t have guessed is that this year’s breakout campaign tech would be Zoom — the unassuming videoconferencing app made famous during the pandemic and kept aloft since then by legions of remote workers dialing into meetings.
But over the past several weeks, it has become a critical piece of campaign tech for Democrats hoping to elect Kamala Harris.
Star-studded Zoom rallies have drawn hordes of viewers, raised tens of millions of dollars and given enthusiastic Democrats an easy way to get involved.
Persons:
Elon, Kamala Harris ., ”, Ross Morales Rocketto, Harris ”
Organizations:
Kamala Harris . Star