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☆ One reason the Vision Pro might be so expensive: 'mimetic desire'
▼ + stars: | 2024-02-20 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Rooted in philosophical thought, mimetic desire refers to the notion that people desire the same things that their role models want. In the context of the Vision Pro, that theory could mean consumers may be more likely to purchase the device because celebrities or influencers they admire own it. "If these people are models to you—which they are for many young people—mimetic desire kicks in and you subconsciously want a Vision Pro too." If you have an Apple Vision Pro, some photography tips. After all, the Oculus founder, who did not respond to BI's request for comment, said he believes the Vision Pro will eventually be cheaper for the masses.

Persons: —, Jason Levin, Levin, who've, YouTubers Logan Paul, Casey Neistat, Kid Cudi, Robert Scoble, Sam Altman, bB0XTzJ291, Palmer Luckey, Luckey, Apple, would've, It's, Tesla, Elon Musk, Apple didn't Organizations: Service, Business, Vision, Apple Vision, Apple, Pro

☆ Apple's Vision Pro is meant to be used when you're alone. You look weird if you wear it in public — at least for now.
▼ + stars: | 2024-02-05 | by ( Peter Kafka | ) www.businessinsider.com time to read: +5 min

Apple thinks you're going to use the Apple Vision Pro by yourself. AdvertisementLast week, Apple debuted its Vision Pro headsets, which meant lots of people took the opportunity to show the world what it looked like to wear Apple Vision Pro. (Heads up: If you call it "The Apple Vision Pro," Apple won't like it .) But a video of yourself wearing an Apple Vision Pro in your house isn't enough to stand out in the Attention Economy. If you really want to get some eyeballs, you need to show yourself wearing the Vision Pro outside.

Persons: Apple, — Organizations: Apple, Service, Apple Vision

☆ Israeli tech social media star: I'm working 20 hours a day fighting lies about Israel
▼ + stars: | 2023-10-31 | by ( Julie Bort | ) www.businessinsider.com time to read: +8 min

He explains how his job, and the Israeli tech ecosystem, has been altered by the Israel-Hamas war. We all are going to mourn and I'm going to mourn, but I don't know that now is the time for me to mourn. Today, the entire Israeli tech ecosystem is mobilizing to help soldiers and families. AdvertisementAdvertisementOf course, much of the Israeli tech ecosystem has been called up to reserve duty, and that presents a challenge. These are challenging times, and I see everyone in the Israeli tech ecosystem doing all we can.

Persons: Hillel Fuld, —, Robert Scoble, It's, I've, I'm, Israel Defense Forces —, Joe Biden —, We're, That's, we're, we've, We've, would've, it's Organizations: Service, Hamas, Israel Defense Forces, Insight Partners, Israel Locations: Israel, America, Russia, Ukraine, China

☆ Apple’s new challenge: making VR headsets look cool
▼ + stars: | 2023-06-10 | by ( Jennifer Korn | ) edition.cnn.com time to read: +6 min

But behind this speculation is a more serious potential problem: even Apple may struggle to make VR headsets look cool. The new headset, which blends both virtual reality and augmented reality, is Apple’s most ambitious – and riskiest – new hardware product in years. In one early marketing image, a woman is shown wearing the headset while dressed in very chic clothing and lounging in an upscale living room. Apple’s silhouette ads in the early 2000s somehow managed to make not just iPods look cool, but also wired headphones. People use phones as Apple's Vision Pro headsets are on display at Apple's annual Worldwide Developers Conference at the company's headquarters in Cupertino, California, U.S. June 5, 2023.

Persons: Tim Cook, Palmer Luckey, Oculus, memed, It’s, Robert Scoble, Larry Page, “ Robert, “ They’re, ” Lisa Peyton, “, Loren Elliott Loren Elliott, Reuters “, ” Marcus Collins, Collins, “ you’re, Alan Dye, it’s, ”, ” Peyton, “ It’s, they’ll Organizations: New, New York CNN, Apple, Facebook, Google, University of Oregon, CNN, Developers, REUTERS, Reuters, Ross School of Business, University of Michigan Locations: New York, —, Cupertino , California, U.S

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