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Search resuls for: "Rob Emrich"


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"If MediaMath was Will Smith — he had a whole acting career before he slapped Chris Rock in the face," Emrich told Insider. It's been a little over three months since Infillion, a US-based adtech company that owns assets like Gimbal and TrueX, bought MediaMath in a bankruptcy auction for $22 million. Emrich's team at Infillion is on track to relaunch the MediaMath demand-side platform and data management platform before the end of the year. Infillion also wants to integrate MediaMath with its other assets so companies can enhance their own advertising businesses using its tech. With the help of former MediaMath CEO Joe Zawadzki and his venture capital firm Aperiam Ventures, which is advising the company, Infillion has hired back 40 former MediaMath staffers.
Persons: Rob Emrich, they'll, MediaMath, Will Smith —, Chris Rock, Emrich, It's, Infillion, Joe Zawadzki, Carl Millikin, Vince Li, Geoff King Organizations: TrueX, MediaMath's, Google, Business, Aperiam Ventures Locations: US, Infillion, America
Adtech platform Infillion closed its $22 million deal to buy fallen adtech firm MediaMath out of bankruptcy on Friday. Now Infillion CEO Rob Emrich must make good on a business plan to get MediaMath back to earning $100 million in net revenue within 4 years. It's aiming to relaunch the MediaMath platform in early 2024. Zawadzki and his adtech focused venture capital firm Aperiam Ventures are providing Infillion with strategic advice on getting MediaMath back off the ground. Emrich previously told Insider that Infillion is preparing to take $30 million in operating losses on MediaMath over the next three years.
Persons: Rob Emrich, Infillion, Emrich, MediaMath, there's, Tom Triscari, Infillion isn't, Emirch, Joe Zawadzki, , Zawadzki, Joe, Aperiam, Eric Franchi Organizations: Facebook, Sanofi, Mobile, Trade, Google, Leomade, Aperiam Ventures, TrueX, Disney Locations: Staples
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