She’s a business mogul in every sense: Aside from a prolific music career, she’s launched successful brands including her cosmetics empire Fenty Beauty – worth an estimated $2.8 billion according to Forbes – and her lingerie label Savage X Fenty. Her latest move in China to promote makeup products is something of a masterclass in how to tap into its lucrative – mostly online – Gen Z market. On Tuesday night, the chart-topping singer attended a Fenty Beauty pop-up held at a Shanghai photography museum, “servin’ face” according to brand’s Instagram, and “jianbing” – a popular Chinese breakfast crepe that costs about a dollar. In a screengrab from Instagram, Rihanna makes jianbing in Shanghai, China, during a visit to promote Fenty Beauty. While Fenty Beauty products have been available in the country since 2019, the brand announced this March that it would be expanding its presence via Sephora stores on the mainland.

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Persons: CNN —, Rihanna, She’s, she’s, Forbes –, brand’s Instagram, ”, China’s TikTok, “, Guo Pei, jianbing, RihannashowsupinShanghai, Gucci, Dior, Louis Vuitton Organizations: CNN, Vogue China, Academy of China Council, Promotion of International Trade Locations: China, Shanghai, Instagram, Weibo, Shandong, ”, China’s Shandong province, Jianbing, Douyin