Delta Air Lines allows buyers to personalize gift cards with photos and is shipping gift cards for free through Dec. 13.
Royal Caribbean sells gift cards that can be redeemed for a cruise booking, but not pre-cruise purchases such as shore excursions, beverage packages and internet.
Intrepid Travel, which specializes in sustainable tours for small groups, lets gift buyers purchase specific tours for another person.
Other websites offer gift cards that aren't tied to specific brands, but reviews are mixed on some of those companies.
For example, Finnair gift cards expire in one year, while Airbnb gift cards aren't available in every region.
Persons:
Zs, millennials, Reddit, Rick Steves, Hilton
Organizations:
American Airlines, Delta Air Lines, Marriott, Royal, Intrepid
Locations:
Italy, Rick Steves Italy, Lyft, Royal Caribbean, U.S