Read previewLast summer ushered in a new normal for hosts on Airbnb and other short-term rental booking websites. Ahead of summer 2024, hosts face pressure to stand out from all the other listings in their areas. Adding additional stress is the increased unpredictability of travelers themselves — hosts say guests are booking trips more last-minute than the advance-planning of years past. With direct bookings, hosts are responsible for collecting the proper paperwork for background checks and payment information, and they don't have the additional insurance offered by the major platforms. Influencers can also help promote direct booking, Burke said.

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Persons: —, Vrbo, they're, Emily Burke, Rick Kenworthy, he's, Kenworthy, Ryan Villines, Villines, Burke, she'll, she's, they've, who've, Influencers, Tulsans Organizations: Service, Business, Airbnb Locations: Tulsa , Oklahoma, Arizona, Scottsdale, Phoenix, Airbnb, Missouri, Tulsa