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Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailRichard Edelman on the blurred line between brands and politicsSpeaking to CNBC's Tania Bryer at the Cannes Lions International Festival of Creativity, Richard Edelman, CEO of the communications firm Edelman, discussed his global consultancy's trust barometer survey and the challenges facing brands in 2024.
Persons: Richard Edelman, CNBC's Tania Bryer, Edelman Organizations: Cannes Lions International, Creativity
Influencers have changed the ad industry. Now what?
  + stars: | 2024-07-04 | by ( Gaelle Legrand | ) www.cnbc.com   time to read: +9 min
Commercial playsTania Bryer: In 1994, it was considered groundbreaking – using an ad to flip gender roles on their head. They're somehow interacting with brands through the prism of influencers, and it gives them a way to talk back. Tania Bryer: A 2019 Edelman study revealed that consumers' trust in the brands they purchase from had declined, but trust in influencers was up. Tania Bryer: And Chawawa says that trust also extends to the type of influencer brands work with. Tania Bryer: And while that may be convenient for brands, creator economy strategist Jamie Gutfreund says it can hurt influencers.
Persons: Tania Bryer, Munya Chawawa, Instagram, Munya, Richard Edelman, Edelman, They're, Joe Gagliese, There's, that's, it's, TikTok, Blake Chandlee, Goldman Sachs, You've, I've, copywriters, Emily, Jamie Gutfreund, influencers Organizations: YouTube, Trust, influencers Locations: influencers, Paris
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailDeveloping world's high-performing economies outpacing developed economies in trust: EdelmanRichard Edelman, CEO of the communications firm, discusses the 2024 Edelman Trust Barometer.
Persons: Edelman Richard Edelman
The CEOs' expectation of economic decline has dropped to 45% from a record-high 73% last year, and fewer saw their company as highly exposed to the risk of geopolitical conflict, according to the PwC Global CEO Survey. Political Cartoons View All 253 ImagesThe executives, meanwhile, felt worse about the prospects for their companies' ability to weather big changes. Similar to AI, the PwC survey shows that the climate transition is both an opportunity and a risk. An increasing number of CEOs — nearly a third — say climate change was expected to shift how they do things over the next three years. The PwC survey of 4,702 CEOs in 105 countries and territories was conducted from Oct. 2 to Nov. 10.
Persons: Yemen’s Houthi, ” Bob Moritz, ” PwC, Edelman, Richard Edelman, , ___ Masha Macpherson, David Keyton Organizations: , PwC, PwC Global, Survey, Bank, PricewaterhouseCoopers, Associated Press Locations: Davos, Switzerland, Ukraine, Red
Gen Z consumers behave differently towards brands than other demographics, according to a new Edelman Trust Barometer study. The purchase is often the starting point for the brand relationship, not the final step, running counter to the traditional "purchase funnel" model. What appeals to Gen Z might alienate more traditional consumers, so it's important for brand and reputation leaders to partner. Gen Z might just be kill the the old-school purchase funnel for good according to a new study from the Edelman Trust Barometer,That's because Gen Z's true relationship with brands often begins at purchase, and is "too dynamic for a linear funnel," the report states. "In fact, 78% [of Gen Z survey respondents] are uncovering and discovering things about a brand after they make a product purchase."
Persons: Gen, Jackie Cooper, Viktor Chebanenko, Cooper, You've, Edelman, Bud, Richard Edelman, Organizations: Edelman, Morning, Gen, Edelman's Locations: Germany, Brazil, Japan
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailA company newsletter is more trusted than the media, says Edelman CEORichard Edelman, CEO of PR firm Edelman, discusses the future of public relations, what drives people to trust a company and the essential duties of a CEO.
Just 40% of respondents in a new global survey believe they'll be "better off" in the next five years. The annual Edelman Trust Barometer also found growing trust in business versus the public sector. Just four in 10 respondents who participated in the Edelman Trust Barometer for 2023 predicted that they and their families will be "better off" in five years — a dramatic 10-point reduction from last year. Edelman published its 2023 Trust Barometer this weekend, coinciding with a constellation of other warning signs that further economic pain may be on the way. The Edelman Trust Barometer, which this year polled more than 32,000 respondents in 28 countries, found that trust is tilting away from the public sector.
Household wealth optimism collapses, global survey shows
  + stars: | 2023-01-16 | by ( Mark John | ) www.reuters.com   time to read: +3 min
Jan 16 (Reuters) - Barely two in five people believe their families will be better off in the future, according to a regular global survey that also identified growing levels of distrust in institutions among low-income households. It further confirmed how societies have been divided by the impacts of the pandemic and inflation. Higher-income households still broadly trust institutions such as government, business, media and NGOs. Globally, only 40% agreed with the statement "my family and I will be better off in five years" compared to 50% a year before, with advanced economies most downbeat: the United States (36%), Britain (23%), Germany (15%) and Japan (9%). While Edelman's longstanding Trust Index registered an average 63% trust level in key institutions among high-income U.S. respondents, that figure fell to just 40% among low-income groups.
In a letter addressed to STB chairman Martin Oberman and sent to the STB on Friday by Fritz, the Union Pacific CEO stated, "We are taking a hard look at our use of congestion-related embargoes. Union Pacific carries nearly 27% of freight served by rail and nearly 11% of all long-distance freight volume. Unions have said that even as major freight rail companies add workers, the data supplied to STB on hiring is masking a longer-term trend of labor attrition. According to a Union Pacific spokesperson, total craft hiring was 27,753 in October 2022 compared to 32,315 in October 2019. Union membership data shows employment on all of the Class I rails, including Union Pacific, is down from just before the start of the pandemic and even down between October 2021 and October 2022.
On a company call Monday, Disney CEO Bob Iger said inclusion is a "core value." Iger told employees that inclusion and acceptance are among the "core values" at the company, according to CNBC. Florida lawmakers voted to rescind the special tax status of Disney World in Orlando. Disney/PixarMost Americans support LGBTQ rightsFor Disney's leadership, losing the company's special tax status in the state carries financial repercussions. He's also bold and wildly empathetic," Don Hall, director of "Strange World," told Variety, speaking about the film's openly gay main character.
Disney's newly reappointed CEO, Bob Iger, could face further backlash against LGBTQ content. Iger needs to support LGBTQ rights or risk upsetting employees and millions of Americans. Florida lawmakers voted to rescind the special tax status of Disney World in Orlando. Disney/PixarIger needs to understand that most Americans support LGBTQ rightsFor Disney's leadership, losing the company's special tax status in the state carries financial repercussions. There is a slice of American conservatives who are against LGBTQ rights.
Bob Iger is returning to Disney as CEO, ending the rocky tenure of his successor, Bob Chapek. This person said the board realized its chief executive simply wasn't up to the job after the high-level company executives shared their frustrations. "Bob Iger is one of the top executives of the last decade. Daniel and a handful of other top executives are expected to find out their fate in the next 24 hours, said the senior Disney Insider. "I'm really happy pleased that Bob Iger has accepted this has decided to come back at a critical time for the company," the senior Disney insider said.
The Brotherhood of Maintenance of Way Employees Division, the third largest rail union in the country, is extending its status quo period (no strike, no lockout) during which it wants to continue negotiations with the freight rail carriers. Meanwhile, two major rail unions are set to vote on ratifying the deal on Nov. 21: The Brotherhood of Locomotive Engineers and Trainmen, and the Smart Transportation Division. The rail industry has previously estimated the cost to the economy of a rail strike at $2 billion per day. The BMWED was the first rail union to vote against ratification of a labor agreement negotiated in conjunction with Biden's PEB. All 12 labor unions must ratify a labor agreement to avoid the potential for a nationwide rail shutdown.
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