Advertisers using generative AI to depict BIPOC human models are raising alarm bells among critics who say this use case is Digital Blackface.
There are cost-savings from using generative AI, not just for not hiring models but also to replace sets and backgrounds.
"It's not like AI models are only created by white folks who then are using this digital blackface, digital yellowface, et cetera.
There are people of color who have created generative AI models."
Despite the need for caution, some advertisers want to train generative AI engines to be more representative of diverse experiences.
Persons:
Levi's, Renee Miller, It's, Michael Mente, Revolve's, Theory's Miller, Miller, Gram, Slack, Brian Yamada, Yamada, Alex Coles, Coles, Megan Thee, Cheyanne Moore
Organizations:
Apparel
Locations:
Instagram