Legends of the game like Allen Iverson, Dominique Wilkins, and Shaquille O'Neal all sported Reeboks. The brand has now partnered with O'Neal to try to regain its status in the sport. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . But fast-forward to 2024, and Reebok finds itself a long way behind the likes of Nike, Adidas, and Jordan. This story is available exclusively to Business Insider subscribers.

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Persons: Allen Iverson, Dominique Wilkins, Shaquille O'Neal, O'Neal, —, Dee, Allen Iverson's Organizations: Reebok, Service, Reebok Pumps, Nike, Adidas, Business Locations: Jordan