Mr. Krinsky told his audience that Shaquille O’Neal, the new president of Reebok’s soon-to-be-resuscitated basketball division, had been hoping to attend.
But in lieu of being there in person, Mr. O’Neal had sent along a prerecorded video message.
But as soon as the video ended, Mr. O’Neal appeared in person — surprise!
He greeted the crowd and soon joined Mr. Krinsky for a Q. and A. that the chief executive figured would be light and breezy.
But Mr. O’Neal, as he often does, had other plans.
Persons:
Todd Krinsky, Krinsky, Shaquille O’Neal, Reebok’s, O’Neal
Organizations:
Reebok, Artists, Humanity
Locations:
Boston, Atlanta