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☆ WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
▼ + stars: | 2024-10-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Canaccord Genuity is hiring the former WPP dealmaker Lance Maerov to work on ad and media M&A. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe Canadian investment bank Canaccord Genuity is hiring a former top dealmaker at the advertising giant WPP for its advertising and media mergers-and-acquisitions practice, Business Insider can exclusively reveal. Canaccord Genuity didn't respond to requests for comment.

Persons: Lance Maerov, —, Genuity, It's, IPG, Martin Sorrell, Maerov, Sorrell, Mark Read, Andrew Scott, Weinstein, Harvey Weinstein Organizations: WPP, Service, Madison, Mars United Commerce, Publicis Groupe, Verve, Jun, Epsilon, Street, Nike, Tata Consultancy Services, Street Journal, Real Media, Weinstein Co, Vice Media Locations: British

☆ Here's how much money it takes to be in the upper class in each state
▼ + stars: | 2024-05-24 | by ( Noah Sheidlower | ) www.businessinsider.com time to read: +3 min

This means that the upper class in one state could still be considered middle class in another. AdvertisementEven so, being upper class may not feel like swimming in wealth. New York has the second-highest share in the upper class at nearly 21%, even though the cutoff is $159,100. AdvertisementThe list of states with the lowest shares of people in the upper class also doesn't correspond. Alaska, Utah, and Idaho have below 15% of their populations in the upper class, while Wyoming and Delaware are in the 15% range.

Persons: —, they're Organizations: Service, Business, Pew, DC Locations: Washington, New Jersey, Maryland , Massachusetts, Hawaii , California, New York, Louisiana, Mississippi, West Virginia, Louisiana , Arkansas , Kentucky , Oklahoma , Alabama, New Mexico, Alaska , Utah, Idaho, Wyoming, Delaware

☆ Here's how much money you need to make to be middle class in each US state
▼ + stars: | 2024-05-20 | by ( Noah Sheidlower | ) www.businessinsider.com time to read: +4 min

A Business Insider analysis of US Census Bureau data reveals that while 52.7% of Utah's population falls in the middle class, just 42.3% of New Yorkers are middle class. Pew Research Center defines being middle class as earning between two-thirds and double each state's median income. Still, the median income per state can be as high as $101,000 and as low as $52,700, meaning that being middle class in one state could be either lower or upper class in another state. Many on the lower end of the middle class are particularly worried about having enough to meet all their daily needs while also saving for retirement. Do you feel middle class?

Persons: — Organizations: Service, Pew Research, Business, Census Locations: In Texas, Minnesota, Utah , Idaho, Alaska, States, Delaware , Wisconsin, Wyoming, Midwest, New York , Louisiana, Massachusetts, New Jersey , Maryland, New Hampshire, . New York , California , Connecticut, Virginia, Alaska , Utah, Idaho, Washington , DC . Mississippi, West Virginia, . New York, Massachusetts , Montana, Hawaii, Colorado, nsheidlower@businessinsider.com

☆ Meet the millennials who suddenly doubled their wealth in the last 4 years after an adulthood plagued by bad economic luck
▼ + stars: | 2024-05-11 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +11 min

"So looking at even a $150,000 price tag for a house, you're just like, when is that ever going to happen?" In the fourth quarter of 2019, millennials held $3.5 trillion in real estate wealth; as of the fourth quarter of 2023, that's more than doubled. Average millennial wealth doubled between 2019 and 2023, according to an analysis from the Center for American Progress. For example, Gen Xers' real wealth grew by only 4% in the four years following 2007's Great Recession. Baby boomers' real wealth grew by 46% in the four years after the 1990 recession.

Persons: —, James Barnes, Barnes, you'd, millennials, Khary, Gen Xers, boomers, Joe Biden, Biden, didn't, Amanda, Rob Gruijters, They're, there's, Caitlin de Oliveira, she's Organizations: Service, Navy, BI, Center for American Progress, University of Cambridge, Research Locations: Lawrenceville , Georgia, Atlanta, Alabama, —, Texas

☆ Millennial wealth is booming. It turns out avocado toast didn't tank them after all.
▼ + stars: | 2024-04-24 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +5 min

That rate of rapid wealth growth has never happened before in the data series' history, per the analysis, and it comes after wealth growth remained relatively stagnant for young Americans pre-pandemic. This data, as the authors of the CAP analysis note, suggests that wealth gains weren't just reserved for the top-earning millennials since both median and average wealth grew. "This suggests that the strong wealth growth for younger Americans is broad-based and not the result of strong growth of a handful of wealthy younger households," the authors write. As that report notes, financial assets were a major component of younger Americans' wealth growing. "We need to keep this robust labor market going and Congress needs to set its sights on younger Americans' greatest affordability challenge: housing," Duke said.

Persons: —, Gen X, Brendan Duke, Christian Weller, X, millennials, Duke, BI's Noah Sheidlower Organizations: Service, Center for American Progress, Federal, Business, Boomers, Federal Reserve's Survey, Consumer Finances, millennials, Liberty Street, Federal Reserve Bank of New Locations: millennials, Federal Reserve Bank of New York

☆ Polls Missing US Economy's Strength Will Make the Next Recession Worse
▼ + stars: | 2024-03-12 | by ( George Pearkes | ) www.businessinsider.com time to read: +12 min

By underweighting the experience of certain groups — especially lower-income or frontline workers — policymakers could learn the wrong lessons from the post-pandemic economy. The Great DivergenceIf you ask Americans how the economy is doing, the general sentiment can be summed up in one word: bad. Similarly, the Conference Board's consumer confidence data isn't quite at its post-Great Recession lows, but it's far below its 2017-19 average. The ASEC data uses a very large sample to provide the best possible insight into households' economic well-being, with more than 75,000 households participating. Similarly, the focus on the prospect of a recession soared, even outdoing the period in 2020 when the economy was actually in a recession.

Persons: it's, —, Pew Organizations: University of, Conference, Labor Statistics, Government, Bureau of Labor Statistics, NFL, Minnesota Vikings, Green Bay Packers, Chicago Bears, BLS, Census, Federal Locations: telemarketers, nonresponses

☆ Some Gen Zers can't believe a $74,000 salary is considered 'middle class'
▼ + stars: | 2024-01-05 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +3 min

A recent Newsweek survey indicated Gen Zers didn't consider a $74,580 salary "middle class." AdvertisementAn Orlando real-estate agent sparked a conversation on TikTok after sharing a survey that suggested Gen Zers didn't consider a $74,580 annual salary "middle class," in contrast with how older generations answered. Even still, Smith suggested $74,000 was much higher than the average Gen Zers' salary. AdvertisementCorrection: January 4, 2024 — An earlier version of this story misidentified the salary in the Newsweek survey. The figure, which applied mostly to millennials, not Gen Zers, was removed from the story.

Persons: Zers didn't, —, Gen Zers didn't, Freddie Smith, Gen, Gen Xers, boomers, Smith, Zers, TikTok Organizations: Newsweek, Service, Census Bureau Locations: midsize

☆ Trump’s avalanche of dishonesty: Fact-checking 102 of his false claims from this fall
▼ + stars: | 2023-12-01 | by ( Daniel Dale | ) edition.cnn.com time to read: +111 min

Below is a fact check of 102 of Trump’s false claims from the 12 speeches. But contrary to Trump’s claim, it’s not true that people had been attempting for decades to create such an initiative. Trump’s aid to farmersIn speech after speech, Trump claimed that he had given US farmers $28 billion from China. Even if the poll result is off, it’s clear that Trump’s claim that “nobody wants them” is not true. He said he was an airline pilot.”Facts First: Trump made a false claim while mocking Biden for making false claims.

Persons: Donald Trump, –, Trump, Joe Biden, Biden, Ron DeSantis, Nikki Haley, “, ”, Mexico’s, ‘ Trump, Defense Department –, ” Theresa Cardinal Brown, CNN’s Priscilla Alvarez, ” Trump, I’ve, Todd Harrison, Harrison, It’s, Trump’s, ” Ben Cahill, Nobody, Jimmy Carter’s, Barack Obama, isn’t, El Salvador –, Obama, we’d, Obama’s, Webster, Covid, Wuhan ”, They’d, they’d, you’d, Scott Gottlieb, ” Gottlieb, Trump Trump, it’s, Abraham, Aaron David Miller, Miller, Dana El Kurd, Qasem Soleimani, they’ve, we’re, We’re, ’, Iran haven’t, ” Matt Smith, Biden’s, Smith, Ali Vaez, Kpler, Biden Trump, Iran “, Democrats ”, that’s, Jimmy Carter, Carter “, Carter, ‘, Hillary Clinton, Kari Lake, Bill Gates, Gates, ” Chris Wallace, Chris Wallace, Hunter Biden, “ Chris Wallace, ‘ He’s, ‘ ” Trump, Wallace, “ you’re, “ Biden, ‘ You’re, Wallace interjected, Rather, you’ve, ’ ” Pavel Molchanov, Raymond James &, ” Molchanov, Tim Woody, Woody, autoworkers, CNN’s Ella Nilsen, Joe Biden’s, Erin Mellon, Gavin Newsom, Mellon, ” Vonette Fontaine, Biden “, CNN’s Matt Egan, Egan, ” Biden, Europe Trump, United Kingdom “, Brent, Pavel Molchanov, Raymond James, Patrick De Haan, GasBuddy, De Haan, Matt Smith, Matt Egan, Afghanistan Trump, we’ve, Krista Wiegand, Wiegand, ” Netanyahu, Benjamin Netanyahu, Israel, Qasem, Bibi, Netanyahu, Soleimani, Asad, Mark Milley, Hezbollah Trump, Steven Cheung, John Kirby, Cheung, Kirby, Iran’s, ” Ali Vaez, Joseph Amon, Washington –, Faiq Zidan, Zidan’s, Zidan, Abu Mahdi al, China Trump, Ukraine Trump, Letitia James, James, Attorney Alvin Bragg, Matthew Colangelo, You’re, Bragg, Colangelo, Tanya Chutkan, I’m, Jack Smith, Bill Clinton, That’s, everybody’s, Letitia James –, Al Capone’s, Al Capone, Capone, Brad Schwartz, CNN couldn’t, Schwartz, Eliot Ness, MAGA, “ MAGA, …, White, CNN’s Fareed Zakaria, Inflation Trump, Bacon, Joe, PolitiFact, Trump . Howard Gleckman Organizations: Washington CNN —, CNN, Republican, Trump Trump, Republican Jewish Coalition, Department, ISIS, Trump’s, Democratic, Congress, Defense Department, former Defense Department, Center, US Customs, Trump, American Enterprise Institute, Air Force, Army, Navy, Marine Corps, Strategic Petroleum Reserve, Energy Security, Center for Strategic, International Studies, US, IHS, Islamic, The State Department, Customs Enforcement, Policy Institute, ICE, El Salvador, ”, Merriam, The New York Times, Food and Drug Administration, FDA, Abraham Accords, United Arab Emirates, West Bank, Hezbollah, State Department, Carnegie Endowment, International, Arab Center Washington DC, Islamic Revolutionary Guards Corps Quds Force, Obama, US International Trade Commission, Washington Post, U.S . International Trade Commission, New England lobstermen, England lobstermen, Americas, Crisis, government’s Energy, Administration, Washington Free Beacon, Energy Information Administration, Democrats, Biden, Electoral, Georgia, Michigan, Carter, Democrats can’t, Republicans, Alabama, Arizona, Fox News, ” Energy, Oceanic, Atmospheric Administration, NOAA, Wildlife, Alaska Industrial Development, Export Authority, Raymond James & Associates, Wilderness Society, Cox Automotive, Pew Research Center, New York Times, National Oceanic, California Gov, California, American Petroleum Institute, Union, West, Energy, American Automobile Association, AAA, GasBuddy, New Hampshire, Houston, Keystone XL, Obama administration’s State Department, –, Foreign, Military, DoD, Afghan, Defense, Policy, Taiwan News, “, University of Tennessee’s Center for National Security, Foreign Affairs, Israeli, NBC, Jerusalem Post, Yahoo, Pentagon, ” CNN, Joint Chiefs, Staff, Post, National Security, Group, US government’s Defense Intelligence Agency, Narcotics Bureau, Global Health, Drexel University Dornsife School of Public Health, Justice Department, Washington, Judicial, Popular Mobilization Forces, Customs and, Middle East, Customs, Protection, CBP, Border Protection, Kiel Institute, European Union, New York, New, ExxonMobil, Trump University, Trump Foundation, Manhattan, Attorney, federal Justice Department, Department of Justice, Washington DC, Presidential Records, Presidential, Mar, Biden White, MAGA Republicans, Inflation, Heritage Foundation, Trump ., Brookings Tax, Urban Institute Locations: New Hampshire, New York City, Saudi, Florida, al Qaeda, New York, Texas, Iowa, Mexico, “, U.S, Houston, Iraq, Israel, Tel Aviv, Jerusalem, Nord, Germany, Russian, Trump’s, Russia, Ukraine, Europe, Guatemala, Honduras, El Salvador, El, Washington, ”, ” In Texas, Covid, China, Wuhan, Italy, France, Abraham, Bahrain, Morocco, Sudan, Gaza, Lebanon, Syria, Iran, Yemen, Libya, Palestine, Afghanistan, Somalia, Pakistan, New England, England, Kpler, Malaysia, Oregon, Alabama, Maricopa County, Arizona, Arizona’s, Moscow, Alaska, East, South Carolina, California, “ California, West Virginia, Virginia, United Kingdom, West Texas, “ U.S, Los Angeles, Venezuela, Mississippi , Louisiana, Canada, United States, Paris, Taiwan, “ China, Iranian, that’s, –, Singapore, Iraqi, San Diego, Kiel, York, Manhattan, York’s, Chicago, Philadelphia, Georgia, Qaeda

☆ The Midwest is getting left behind as the rest of America sees big raises
▼ + stars: | 2023-10-24 | by ( Noah Sheidlower | ) www.businessinsider.com time to read: +6 min

Median wage growth for the Midwest was just 0.4% from 2019 to 2022, compared to 5.7% in the Northeast. Declines in unionization and a lack of minimum wage raises have kept wage growth low. This is in contrast to the nation's 3.1% median wage growth during the same period. Workers in the Northeast saw a median wage growth increase of 5.7% during the three-year period, while the West rose 4.7%. Only half of Midwestern states experienced median wage growth since 2019, EPI found.

Persons: —, EPI, Nina Mast, Mast Organizations: Service, Economic, Institute, Workers, American, Union, Midwest, Pacific Locations: Midwest, Northeast, Louis, Indianapolis, Minneapolis, Minnesota, Illinois, South Dakota , Missouri , Ohio, Iowa, , Kansas, Nebraska, Black, American

☆ Net worth surged 37% in pandemic era for the typical family, Fed finds — the most on record
▼ + stars: | 2023-10-19 | by ( Greg Iacurci | ) www.cnbc.com time to read: +1 min

Net worth surged for the typical family during the pandemic era, largely on the back on higher home and stock prices and government stimulus measures, the Federal Reserve reported Wednesday in its triennial Survey of Consumer Finances. Net worth is a measure of household assets after accounting for liabilities. After accounting for inflation, median net worth jumped to $192,900, a 37% increase from 2019-22, the Fed found. It was also more than double the next-largest increase on record: Between 2004 and 2007, right before the Great Recession, real median net worth rose 18%. Increases in net worth were "near universal across different types of families," the Fed said.

Persons: Gen Z, Mark Zandi, Zandi Organizations: Federal Reserve, Consumer Finances, Fed, Finance, Workers, Moody's

☆ Americans’ net worth surged by a record 37% from 2019-2022
▼ + stars: | 2023-10-18 | by ( Alicia Wallace | ) edition.cnn.com time to read: +2 min

Real median net worth swelled by 37% in 2022 from the pre-pandemic 2019, according to the Fed’s latest Survey of Consumer Finances, a triennial survey that’s been conducted since 1989 to comprehensively measure income, net worth, credit use, debt and other financial outcomes for American families. The 37% rise in net worth, which was more than double the next-largest upswing on record, was largely fueled by asset growth — specifically home values and stock market gains, Fed researchers said. From 2019 to 2022, the homeownership rate increased to 66.1% from 64.9% three years earlier; however, median net housing values (home value minus home-secured debt) mushroomed by 45%. Three years earlier, at the tail end of the largest economic expansion in US history, net housing values increased 13%. The median home was worth more than 4.6 times the median family income, according to the report.

Persons: that’s, ’ Organizations: Minneapolis CNN, Federal Reserve, Consumer Finances Locations: Minneapolis

☆ Ski towns in the American West are getting swankier — and pricing out frustrated locals
▼ + stars: | 2023-10-01 | by ( Jordan Pandy | ) www.businessinsider.com time to read: +8 min

Driggs, Idaho, is the latest western mountain town to grapple with an surge of outsider money. AdvertisementAdvertisementChristina Assante bought a half-acre lot in Driggs, a ski town on the border of Wyoming, for $500,000 in 2021. Assante, and her son, Asher, are a part of a growing population setting course for the burgeoning ski town that was once overshadowed by its trendy neighbor Jackson, Wyoming. AdvertisementAdvertisementAn uncharted ski town in Idaho is ready to explodeIn Driggs, the town's expansion trajectory hangs in the balance as a, more literal, expansion is being organized. Locals are being pushed further outside of this Colorado ski townVail, Colorado, an expensive ski town a little less than 100 miles outside of Denver, could be viewed as a cautionary tale for Driggs and other budding ski towns.

Persons: —, Rich, Dutton, Luke Smith, Engel, Völkers Jackson, Cindy Riegel, Christina Assante, Assante, Michael, Asher, Driggs, Riegel, Allison Weibel, Steve Estvanik, Weibel, Vail, Michelle Badger, Redfin, it's, Mack, Keller Williams, Everdawn Charles, Tamara Williams, Kevin Costner's, Todd O'Hair, Montana's, Jackson, Paul Diegel Organizations: Service, Wall Street Journal, Journal, Census Bureau, New York Times, Times, Vail Resorts, Denver, Getty Images, Montana Chamber of Commerce Locations: Driggs , Idaho, Teton County , Idaho, Wyoming, Alta , Wyoming, Driggs, Jackson , Wyoming, Colorado and Montana, Idaho, Alta, Colorado, Vail , Colorado, Denver, Vail, Gypsum , Colorado, Vail —, Breckenridge, Dillon, Frisco, Bozeman , Montana, DianeBentleyRaymond, Getty Images Bozeman, Yellowstone, . Bozeman, Bozeman, Montana, Park City, Aspen

☆ Fact check: Debunking eight Trump false claims about the Biden-era economy
▼ + stars: | 2023-09-14 | by ( Daniel Dale | ) edition.cnn.com time to read: +15 min

They’re looking for jobs, but many of ‘em aren’t looking for jobs, so it’s a fake number.”Facts First: Trump made two false claims here. Real incomes under Trump and BidenTrump claimed, “Under Biden, real incomes have gone down by $7,400 per family, think of that. Think of that.”Facts First: Both parts of Trump’s claim are false. When Biden took office in January 2021, the economy was about 9.4 million jobs below the pre-pandemic peak set in February 2020. By adding more than 13.4 million jobs over Biden’s first 30 full months, therefore, the country went roughly 4 million jobs above the pre-pandemic peak.

Persons: Donald Trump, Joe Biden –, Biden, Trump, Biden –, “, we’ll, Sean Spicer, Spicer, Biden Trump, Trump’s, it’s, Michael Klein, ” Klein, wouldn’t, That’s, –, doesn’t, PolitiFact, Biden’s Organizations: Washington CNN, Trump, White, White House, Bureau of Labor Statistics, Biden, Fletcher School, Tufts University, Federal Reserve, US, “, Heritage Foundation, Trump Trump Locations: South Dakota, Ukraine, ”, Biden’s

☆ The highest-earning Googlers are so well paid it would take decades for ordinary people to catch up — but some of them say they should earn more
▼ + stars: | 2023-07-21 | by ( Sirena Bergman | ) www.businessinsider.com time to read: +3 min

A spreadsheet showing what thousands of Google employees make has come to light for all to see. Yet many Google employees think they're underpaid. Someone working in cloud sales for example could have a base salary of $50,000, although that ranges up to $302,000. A job in technical operations starts at $47,000, while the minimum base salary for an admin assistant is $67,509. The highest-paid software engineers can make up to $718,000 a year in base salary.

Persons: Insider's Rosalie Chan, Madison Hoff, Hugh Langley Organizations: Google, Morning, DR, of Labor Statistics

☆ How to create an influencer media kit to pitch brands
▼ + stars: | 2023-06-28 | by ( Amanda Perelli | Nathan Mcalone | ) www.businessinsider.com time to read: +4 min

Read the simple one-page media kit nano influencer Tess Barclay uses to get deals with brands like Princess Polly and Ana LuisaBut influencer media kits can also be longer. Entrepreneur and YouTuber Marina Mogilko runs three successful YouTube channels and uses a media kit to pitch her business to brands. Read the the exact 24-page media kit a YouTuber with millions of subscribers uses when she reaches out to brandsMogilko uses a 24-page media kit. Marina MogilkoYouTuber media kit examplesRoberto Blake Roberto BlakeInstagram influencer media kit examplesAlexa Collins Alexa Collins. TikToker media kit examples:

Persons: Macy Mariano, It's, Influencers, Tess Barclay, Princess Polly, Ana Luisa, Jour'dan Haynes, Garnier, Burger King, Read Haynes, YouTuber Marina Mogilko, Marina Mogilko, Roberto Blake Roberto Blake Instagram, Collins Alexa Collins Organizations: Media, YouTube, Brands Locations: Toronto

☆ How nano influencers on Instagram make money with under 10,000 followers
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. Here's how several creators earn money as nano influencers on Instagram and other platforms. Baiden, a skincare influencer who had 4,000 Instagram followers and 8,000 TikTok followers when Insider interviewed her in May, earns money as a full-time content creator. We spoke with half a dozen nano influencers about how they make money. Here's a comprehensive list of Insider's coverage of how nano influencers are building businesses:How much money 7 nano influencers charge for brand deals on Instagram:Examples of real media kits and DMs that 6 nano influencers use to pitch brands:

Persons: that's, Brand, Baiden, Izea, Read, Christopher Aumueller, influencers — Organizations: Insider, YouTube, Facebook, Twitter, NCAA Locations: Instagram

Many Instagram influencers use media kits to pitch themselves to brands. Insider spoke with thirteen Instagram influencers who shared the exact media kits they use. Instagram influencers often rely on brand deals as their main source of income. To get these deals, creators often use media kits to showcase their value to a company, providing audience metrics and, sometimes, pay rates. Here are thirteen examples of real media kits that influencers use to land brand deals on Instagram (ordered from least followers to most):This post has been updated to add more media kits.

☆ Why Everyone Is Moving to Florida: Jobs, Economy, Cost of Living, Taxes
▼ + stars: | 2023-03-09 | by ( Emil Skandul | ) www.businessinsider.com time to read: +12 min

For other states to compete, they will need to pay attention to what Florida is doing right. Floridians pay no income tax and fewer taxes overall than people in states like New York, California, or Massachusetts. But a low tax rate isn't the only thing people care about. Despite having a budget half the size of New York's and a larger population, Florida, by many metrics, is able to do significantly more with the taxes it collects. Florida is also outshining New York and other major population centers in tackling the soaring cost of housing.

As they've grown, creators on this platform have created media kits to pitch brands. Nadja Marrero, a skincare and beauty influencer, even landed more brand deals because of these techniques. However, many creators often have to reach out to brands to get these deals, which is where media kits come into play. Influencers typically email this media kit, tailoring it to the brand they're pitching, and then negotiate their rates with the brand. Here are 10 examples of real influencer media kits from TikTokers (arranged by follower count):

☆ How Instagram nano influencers make money with under 10,000 followers
▼ + stars: | 2022-12-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

One of the first things advertisers ask for during a pitch is to see a creator's media kit. Many influencers, especially those primarily working on Instagram and TikTok, say brand sponsorships are their main source of income. To get brand deals, influencers often use media kits as a tool to showcase their value to a company. Media kits also often include information about the brands that a creator has worked with and their audience demographics. Here are 19 examples of real influencer media kits from YouTube, Instagram, and TikTok stars (arranged by follower count):

Some influencers will start building relationships with brands by cold-DMing them on social media, like Instagram. While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. "You get a lot of no's when you first start to pitch brands, but then you sort of fine-tune your approach," Kovach told Insider. To land her first paid deal, Lauren used a media kit. Here's how 21 influencers pitch brands, from email templates to media kits.

One of the first things advertisers ask for during a pitch is to see a creator's media kit. Many influencers, especially those primarily working on Instagram and TikTok, say brand sponsorships are their main source of income. To get brand deals, influencers often use media kits as a tool to showcase their value to a company. Media kits also often include information about the brands that a creator has worked with and their audience demographics. Here are 18 examples of real influencer media kits from YouTube, Instagram, and TikTok stars (arranged by follower count):

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