Personal-finance influencer Tori Dunlap has 1.7 million TikTok followers.
"I mean, it's the reason I've gotten most of my brand deals, especially in the early days," Dunlap, who is 26, told Insider.
In large part thanks to brand deals, she's able to pursue HerFirst100k, a blog and social-media account that teaches Gen-Z and millennial women how to save money and invest, as her full-time job.
"For instance, when we reach out, we say something like, 'We'd love to show you to our 2 million followers,'" Dunlap said.
I have 2 million followers and I still get 'no' a lot," Dunlap said.
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