Usher said he had a "bidding war" with Justin Timberlake to sign Justin Bieber. AdvertisementUsher and Justin Timberlake got into a "bidding war" while trying to sign a then-unknown Justin Bieber. "We built a friendship, but this would obviously create a partnership that would span us forever, and it was a bit of a bidding war between me and Justin Timberlake," Usher said. Scooter Braun, Justin Bieber, and Usher in 2013. Steve Granitz/Getty ImagesDuring his conversation with People, Usher continued that he wanted to sign Bieber because "there can only be one Justin."

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Persons: Usher, Justin Timberlake, Justin Bieber, Scooter, Scooter Braun, Bieber, —, Jason Merritt, Braun, Steve Granitz, Justin, Raymond Braun, Beiber, Howard Stern, Stern, we've, Ramsay Hunt, It's Organizations: Service, People Magazine, Bowl, Raymond Braun Media Group, Super Bowl Locations: Idaho