Usher said he had a "bidding war" with Justin Timberlake to sign Justin Bieber.
AdvertisementUsher and Justin Timberlake got into a "bidding war" while trying to sign a then-unknown Justin Bieber.
"We built a friendship, but this would obviously create a partnership that would span us forever, and it was a bit of a bidding war between me and Justin Timberlake," Usher said.
Scooter Braun, Justin Bieber, and Usher in 2013.
Steve Granitz/Getty ImagesDuring his conversation with People, Usher continued that he wanted to sign Bieber because "there can only be one Justin."
Persons:
Usher, Justin Timberlake, Justin Bieber, Scooter, Scooter Braun, Bieber, —, Jason Merritt, Braun, Steve Granitz, Justin, Raymond Braun, Beiber, Howard Stern, Stern, we've, Ramsay Hunt, It's
Organizations:
Service, People Magazine, Bowl, Raymond Braun Media Group, Super Bowl
Locations:
Idaho