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Search resuls for: "Raptive"


4 mentions found


☆ News publishers sound alarm on Google’s new AI-infused search, warn of ‘catastrophic’ impacts
  + stars: | 2024-05-15 | by ( Oliver Darcy | ) edition.cnn.com   time to read: +5 min
In other words, users will soon no longer have to click on the links displayed in search results to find the information they are seeking. Why spend time clicking on a link when Google has already scoured the internet and harvested the relevant information with its A.I.? Coffey, whose organization represents more than 2,000 news publishers and has taken an aggressive posture toward A.I. This time with a product that directly competes with our content, using our content to fuel it. Most recently, it drew scorn after temporarily blocking some California news outlets from search results in response to a bill that would force it to pay publishers.
Persons: —, ” Danielle Coffey, Coffey, newsrooms, OpenAI, ChatGPT, Mark Zuckerberg, “, we’ll, ” Marc McCollum Organizations: New York CNN, Google, News / Media Alliance, Big Tech, The New York Times Locations: New York, California
☆ Google might have to delay its plan to kill tracking cookies until 2025, ad industry experts believe
  + stars: | 2023-11-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
There are growing rumblings within the ad industry that Google won't be able to get rid of third-party tracking cookies until 2025 at the earliest. It has since delayed that plan twice to give the ad industry more time to prepare, but has repeatedly said it's on track for a fourth-quarter, 2024 cookie expiry date. "It's a mess," said one ad industry executive speaking on condition of anonymity in order to talk freely about the process. The CMA's latest Privacy Sandbox update listed various concerns from various constituents about the proposals. Despite some skepticism that Google can hit its 2024 deadline, many in the ad industry just want to move past third-party cookies after almost four years in limbo.
Persons: James Rosewell, Rosewell, Achim Schlosser, there's, —, Paul Bannister, Bannister, Mathieu Roche Organizations: Google, UK's, Markets Authority, CMA, Movement, European netID Foundation, Publishers, Yahoo
☆ Check out the pitch deck that startup Aditude, whose tech makes it easier for publishers to sell ads, used to raise $15 million
  + stars: | 2023-09-03 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
Aditude, a startup that helps publishers manage their ad businesses, raised $15 million in Series A funding. Founder and CEO Jared Siegel started Aditude in 2019 consulting for ad-supported publishers before building products for publishers. Siegel said the average publisher Aditude works with has between 700 million and 1 billion monthly ad impressions. Aditude can also recommend layouts of where publishers should place ads on pages and what size ads to sell. Here are the key slides from the pitch deck Aditude used to raise its Series A funding.
Persons: Jared Siegel, Aditude, Siegel Organizations: Aditude
☆ The digital-ad industry is spending the 4th of July holiday scrambling to recover funds lost from MediaMath's shocking bankruptcy
  + stars: | 2023-07-03 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
One adtech executive believes MediaMath's bankruptcy is a sign of more pain to come. MediaMath's filing for Chapter 11 bankruptcy protection has sent shock waves throughout the digital-ad industry. Now MediaMath's creditors, who are cumulatively owed more than $100 million, are scrambling to figure out their next moves. It's likely that the unsecured creditors owed money by MediaMath would receive just pennies on the dollar once the bankruptcy proceedings are resolved. Bannister said Raptive was in the process of seeing how much money MediaMath owed it.
Persons: MediaMath, SSPs, Goldman Sachs, PubMatic, Ana Milicevic, Milicevic, It's, Paul Bannister, Bannister, Raptive, Scott Messer, he's, they're, Brian O'Kelley Organizations: MediaMath's, MediaMath, Fuel, Sparrow Advisers, Messer Media, YouTube, ANA Locations: MediaMath, there's
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