With 150 million downloads, Threads set a new record for app growth far surpassing Pokémon Go. Threads has kept about 100 million active users a week, according to a data research firm. Instagram Threads continued to set a growth record into its second week, surpassing 150 million downloads of the app. 100 million active users a week is about one-fifth of the user base of Twitter, Data.ai added. When Zuckerberg posted on Sunday about hitting 100 million sign-ups, that meant Threads had seen an average of 20 million sign-ups each day.

---

Persons: Pokémon, Randy Nelson, Nelson, Data.ai, Elon Musk, Mark Zuckerberg, Chris Cox, I've, Zuckerberg, Cox, Andrew Bosworth, Naomi Gleit, Charles Organizations: Twitter, Meta, Elon, CNBC Locations: Niantic, India, Brazil, US, Mexico, Japan