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The American pickup truck market is dominated by domestic brands, primarily Ford , Chevrolet , GMC and Ram . But the Toyota Tacoma shows how a foreign automaker can find and control a niche within that market. Toyota introduced the Tacoma in 1995 as a successor to the Toyota Pickup, famously known as the Hilux elsewhere in the world. What's more, of the some seven models in the midsize segment, Tacoma is the only one that comes with a long bed. Watch the video to learn more about how the Tacoma has stayed atop the midsize truck segment, and how it is working to meet the challenge of an expanding market.
Persons: Edmunds Organizations: Ford, Chevrolet, GMC, Ram, Toyota Tacoma, GM, Toyota, Tacoma, Toyota Pickup, Ford Motor, Chevrolet Colorado, U.S . Locations: Ram . U.S, America, U.S, Chevrolet Colorado, Tacoma
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