The most common mistake across all communication is people don't consider who they're talking to or the context in which they're speaking. It signals you're going one way; the other person's going to go the other. Consider who you're talking to and whenPeople just want to get information out. Often, people don't consider who they're talking to or the context they're in. Before telling your story, ask what's the main motivation in telling this story and what's most relevant to the person you're talking to.

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Persons: Matt Abrahams, Abrahams, —, Stanford, I'm, Rachel Greenwald, that's Organizations: Stanford's Graduate School of Business, Service