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☆ Heads-up, Apple and the rest of Big Tech: Disney wants better app store deals.
▼ + stars: | 2024-05-16 | by ( Peter Kafka | ) www.businessinsider.com time to read: +2 min

Speaking at an investor conference this week, Iger said he's giving up too much money to the Big Tech app stores that distribute Disney-owned streamers like Hulu and Disney+. "Unlike Netflix, we distribute largely through third-party app stores. App stores and app distribution are a meaningful part of many tech companies' business plans. It's also possible that Disney won't need to leave third-party app stores — or threaten to leave — in order to save money. Maybe one of them will include a way to take a bit less from one of the world's biggest video companies.

Persons: Bob Iger, Iger, Michael Nathanson, I've, It's Organizations: Disney, Apple, Google, Big Tech, Hulu, Business, Netflix, signups

☆ This under-the-radar tech stock will get a boost from Netflix's new advertising strategy
▼ + stars: | 2024-05-16 | by ( Samantha Subin | ) www.cnbc.com time to read: +2 min

A little-known technology stock could win big from Netflix 's shift in advertising strategy. The streaming giant announced Wednesday that it plans to debut its own advertising platform and partner with companies such as The Trade Desk and Magnite as its global ad-tier reaches 40 million monthly subscribers worldwide. While the partnership may take time to ramp up, Citi's Ygal Arounian estimates that it could add $500 million in 2025 gross billings to The Trade Desk. Every 10% of business funneled through The Trade Desk by 2026 could generate 2% upside to revenues, he estimates. "We also highlight TTD's scarcity value as the only scaled independent [demand-side platform] and its leadership in the highly-coveted CTV category."

Persons: Piper Sandler, Matt Farrell, Farrell, Morgan Stanley's Matthew, Chris Kuntarich Organizations: Netflix, billings, The, CTV, UBS

☆ An AI-powered adtech startup wants to automate the busy work in ad operations. Read the pitch deck it used to raise $3 million.
▼ + stars: | 2024-05-16 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Thousands of ad operations professionals log in daily to several different adtech platforms, setting campaigns live, tinkering with budgets and targeting, and producing reports. AdvertisementThe no-code platform allows users to use natural-language prompts to configure different "autopilots" across the various platforms they use. An ad-operations professional at a streaming company might use PilotDesk to automate tasks related to managing orders, campaign tracking, and post-campaign reporting. Check out the key slides from the pitch deck that helped PilotDesk secure $3 million in seed funding.

Persons: —, PilotDesk, Joe Hirsch, Hirsch, Phil Herget, Herget Organizations: Service, Business, Google, Labor, Ardent Venture Partners, Roster Capital, Ardent

But while the company's profile in the industry has stayed constant and swaggering, behind the curtain, its business has been increasingly troubled, 10 insiders told Business Insider. Creator economy professionals mingled beneath glowing jellyfish and coral light fixtures inside Jellysmack's creator lounge during VidCon 2023. "As a startup in the ever-evolving creator economy, we are constantly testing and adapting our business model," the Jellysmack spokesperson told BI in a statement. Advertisement"The world was falling apart with the pandemic, but early Jellysmack felt like a dream," the second former staffer told BI. BI viewed two Jellysmack contracts and an email exchange between Jellysmack and one of its creator clients to verify the practice.

Persons: —, SoftBank, lanyards, Jellymack, Jellysmack, YouTubers, Brad Mondo, Meta, Michael Philippe, Jellysmack cofounders Swann Maizil, Robin Sabban, Nathan Guetta, Condé Nast, Youri Hazanov, Sean Atkins, hasn't, Snapchat —, Amanda Perelli, JellyFi, deprioritize, that's, it's, Ollie Forsyth, They've Organizations: Service, Business, Facebook, influencers, BI, YouTube, Disney, Comcast, Keli, Big Tech, cryptocurrency, MTV, HBO, Copyright Capital, SoftBank, Productions, OKA Media, Network Media LLC, Crime, Star, Spotify, Crime Network Locations: VidCon, SoftBank

☆ How Fox's Tubi captured Gen Z's attention and became the fastest-growing streaming service
▼ + stars: | 2024-05-13 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

TubiHow Tubi found a Gen-Z audienceTubi, which was acquired by Fox in 2020 for $440 million, didn't deliberately aim at Gen Z when it started in 2014. Because Gen Z spends so much time on social media, they're used to entertainment being free. "Gen Z is orienting themselves around shared interests, subculture interests. The plan is to turn fans into promotors, recognizing that Gen Z is heavily influenced by their friends' recommendations; the initiative is in beta. My thesis is not that people are going to cancel their Netflix subscriptions and go running to Tubi," Parlapiano said.

Persons: Tubi, Peacock, Max, Gen, Nicole Parlapiano, It's, it's, Rupert Murdoch, Fox, There's, didn't, they're, Parlapiano, we've, Carter, Anne Hathaway, Bijou Phillips, Joseph Gordon, Levitt, Chris Baker, Issa Rae's, Bridgerton's, Nicola Coughlan Organizations: Service, Fox, Nielsen, Disney, Hollywood, Business, YouTube, Netflix, FAST, ColorCreative, promotors Locations: Tinder, Tubi

Here's what will likely be topics of discussion during Upfronts week, whether it's on stage, in the audience or in private. That dependsMedia companies just finished reporting quarterly earnings, which showed traditional TV is still lagging behind streaming and digital when it comes to ad revenue. Streaming advertising was up 22% across media companies, and now makes up 18% of total advertising. Tech companies including Snap , Roku , Google and Microsoft each saw digital advertising revenue make a comeback this past quarter. Streaming advertising revenue jumped 70%, but the overall number is much lower — just $175 million.

Persons: Kevin Mazur, David Zaslav, Tim Nollen, Mike Kemp, Bob Iger, YouTube's, Tom Hiddleston, Loki, Peacock, Hugh Johnston, Hulu —, NBCUniversal, LeBron James, Jevone Moore Organizations: Getty, Getty Images Media, Hollywood, Warner Bros, Discovery, Media, Upfronts, Macquarie, Tech, Google, Microsoft, Netflix, Disney, Amazon Prime, Amazon, National Football, YouTube, Nielsen, Comcast, Radio City Music Hall, ESPN, Madison, Warner Bros . Discovery, Max, Fox, Sports, NBA, Los Angeles Lakers, Los Angeles Clippers, Crypto.com Arena Locations: Waterloo, London, United Kingdom, U.S, New York City, Hulu, Los Angeles

☆ Megacap tech may be the ultimate ‘quality’ play in an uncertain economy, The ETF Store president suggests
▼ + stars: | 2024-05-08 | by ( Anna Gleason | ) www.cnbc.com time to read: +2 min

There may be a case to bet on technology stocks, even if interest rates remain higher for longer. While conventional wisdom suggests high rates should punish the group, investors still favor the earnings growth offered by megacap tech stocks, according to The ETF Store President Nate Geraci. "Investors are viewing megacap tech as a quality play," he told CNBC's "ETF Edge" on Monday. Even if a U.S. economic slowdown takes hold, Geraci thinks quality tech names can remain in a leadership role. "I think that causes investors to rethink making bets on companies with earnings that are far out into the future."

Persons: Nate Geraci, CNBC's, Cathie, Geraci Organizations: Technology, Innovation Locations: LSEG, U.S

☆ We're entering advertising's new era
▼ + stars: | 2024-05-02 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at the biggest topic at this year's TV upfronts , and how it's a sign of advertising's new era. What's on deck:Markets: Morgan Stanley's new wealth boss outlines the bank's playbook for hitting $10 trillion in client assets. Andy Kiersz/Business InsiderYou might be wondering what retail data has to do with television advertising.

Persons: —, Morgan, Don Draper's, Burton, Jenny Chang, Rodriguez, Business Insider's Lara O'Reilly, Lucia Moses, Andy Kiersz, Andy Jassy, hasn't, Finn, Morgan Stanley, Michael M, Tyler Le, Jed Finn, Andy Saperstein, there's, Joseph Stiglitz, Jerome Powell, Justin Sullivan, Wells Fargo, Kevin Scott, Satya Nadella, Bill Gates, Pablo Declan, Shari Redstone's, tanked, BI's Peter Kafka, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Tech, Wall, Getty, Google, Amazon, Disney, Kroger, Walmart, Big Tech, US Department of Labor, Apple, Department, Paramount, Trump Media Locations: China, OpenAI, New York, London

☆ Presenting the star of this year's TV upfronts: Retailers
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.

Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York

☆ Stocks making the biggest moves midday: Tesla, Roku, Apple, SoFi, Domino's and more
▼ + stars: | 2024-04-29 | by ( Pia Singh | ) www.cnbc.com time to read: +3 min

SoFi Technologies — The consumer fintech company's stock price plunged about 10% on disappointing second-quarter earnings guidance. AT & T — The telecommunications stock popped 2.8% after Barclays upgraded AT & T to overweight from equal weight, citing a "mismatch" between the company's valuation and its growth prospects. Apple — Shares rose more than 3% after Bernstein upgraded the tech stock to outperform from market perform. Dave — Shares popped 9.8% after JMP initiated coverage of the fintech company with an outperform rating. Shares popped 9.8% after JMP initiated coverage of the fintech company with an outperform rating.

Persons: FactSet, Tesla, Domino's, LSEG, Roku, David Joyce, Bernstein, Toni Sacconaghi, Dave —, Dave, AMC preannounced, Bob Bakish, —, Sarah Min, Tanaya Macheel, Yun Li, Lisa Kailai Han, Michelle Fox Organizations: Technologies, Elon, Sunday, U.S, Philips —, Philips, Barclays, Seaport Research Partners, Apple, Airlines —, Jeffries, AMC Entertainment Holdings, AMC, Paramount Locations: China, U.S

☆ Here are Monday's biggest analyst calls: Apple, Nvidia, AT&T, Tesla, Shopify, Super Micro Computer and more
▼ + stars: | 2024-04-29 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Evercore ISI reiterates Tesla as in line Evercore ISI lowered its price target on Tesla to $145 per share from $155. Barclays upgrades AT & T to overweight from equal weight Barclays sees "growth quality" for the telecommunications and wireless provider. Barclays downgrades Lululemon to equal weight from overweight Barclays downgraded the maker of athleisure wear due to rising competition. "We initiate coverage of Dave Inc. with a Market Outperform rating and $70 price target representing ~65% upside from the current price." "We are upgrading GWW from EW to OW, while raising our price target from $1,000 to $1,250."

Persons: Evercore, Tesla, Jefferies, LUV, Lululemon, LULU, Dave, Oppenheimer, Instacart, Bernstein, Goldman Sachs, William Blair, Eastman, Morgan Stanley, Berenberg, Melius, Price, Stephens, Grainger Organizations: Airlines, Jefferies, Southwest Airlines, Dynamics, Barclays, Dave Inc, JPMorgan, CART, Apple, Eastman Chemical, Arista Networks, Nvidia, Data, Citi Locations: Americas, China, Tulsa , Oklahoma, Kingsport , Tennessee

☆ Stocks making the biggest moves midday: Microsoft, Alphabet, Exxon Mobil, Snap and more
▼ + stars: | 2024-04-26 | by ( Hakyung Kim | ) www.cnbc.com time to read: +3 min

Earnings of $1.89 per share beat the $1.51 in earnings per share anticipated by analysts polled by LSEG. Exxon Mobil — The energy stock fell more than 2% after Exxon Mobil posted first-quarter adjusted earnings that missed analysts' forecasts. Revenue of $83.08 billion topped estimates of $78.35 billion. ResMed — Shares soared 17% after fiscal third-quarter results topped analysts' estimates. Snap — Shares soared 28% after the social media company posted adjusted earnings and revenue that defied analysts' expectations, per LSEG.

Persons: FactSet, LSEG, Skechers, Roku, Rowe Price, —, Samantha Subin, Alex Harring, Lisa Kailai Han, Sarah Min Organizations: Microsoft —, Google, LSEG, Exxon Mobil, Intel, Revenue, Charter Communications, Technologies, Management Locations: LSEG .

☆ Investors are ramping up their exits from Cathie Wood's ARK after an epic 72% decline in her flagship fund
▼ + stars: | 2024-04-23 | by ( Matthew Fox | ) www.businessinsider.com time to read: +2 min

Investors are ramping up outflows from Cathie Wood's ARK funds after a three-year decline. The suite of ARK ETFs has seen net outflows of $2.2 billion so far this year, triple the outflows in 2023. AdvertisementInvestors in Cathie Wood's ARK ETFs are starting to increase the pace of outflows after a string of bad bets and a painful three-year decline. The ARK ETFs' combined assets under management stand at $11.1 billion, down 81% from its peak AUM of $59 billion in 2021. This dynamic — the sharp decline in ARK funds while the broader stock market hits record highs — was highlighted by Morningstar earlier this year.

Persons: —, Morningstar, Amy Arnott, Wood, Tesla Organizations: Service, Innovation, Morningstar, Nvidia, Unity Software

☆ The US dollar is strengthening. Here’s what’s driving the rally and what it means for Americans
▼ + stars: | 2024-04-21 | by ( Bryan Mena | ) edition.cnn.com time to read: +7 min

What does the dollar rally mean internationally? The US Commerce Department releases March figures on new orders for durable goods. The US Commerce Department releases its first estimate of first-quarter gross domestic product. The US Labor Department reports the number of new applications for unemployment benefits in the week ended April 20. The US Commerce Department releases March figures on household spending, income and the Fed’s preferred inflation gauge.

Persons: it’s, Michelle Bowman, Bell, Claudio Irigoyen, It’s, Samantha Delouya, ”, eMarketer, Ross Benes, Wall, Read, Lockheed Martin, Raymond James, Northrop Organizations: Washington CNN, Federal Reserve, Bank of America, Netflix, Verizon, Truist, Albertsons, The Chicago Fed, Visa, Tesla, Pepsico, Novartis, UPS, Lockheed, Banco Santander, Spotify, General Motors, Halliburton, Global, US Commerce Department, Meta, IBM, Boeing, Chipotle, Hilton, Ford, Hasbro, Whirlpool, Wyndham, Microsoft, Mobile, Caterpillar, Comcast, Intel, P Global, Honeywell, Gilead, Northrop Grumman, Valero, Capital, Nasdaq, Southwest Airlines, American Airlines, Citizens Financial, US Labor Department, National Association of Realtors, Bank of Japan, Exxon Mobil, Chevron, HCA Healthcare, Colgate, Palmolive, Phillips, Charter Communications, University of Michigan Locations: Europe, Japan, China, Roku

☆ 6 portfolio stock earnings and the Fed's favorite inflation gauge dominate the week ahead
▼ + stars: | 2024-04-20 | by ( Zev Fima | ) www.cnbc.com time to read: +11 min

The Nasdaq sank 2% on Friday as Netflix dropped nearly 11% post-earnings and Club stock Nvidia fell 10%, entering bear market territory but still up more than 50% in 2024. Following a much stronger-than-expected March retail sales report last month, fresh economic data and six Club stock earnings will take center stage in the week ahead. While lower rates may help stock multiples, that is not a sustainable path to higher equity prices over time. Earnings : The latest quarterly reporting season is starting to ramp into high gear with six Club names set to report next week. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio.

Persons: Dow, Jerome Powell, Jim Cramer, Mark, Meta, Bing, Ford, Vimal, Lockheed Martin, Clark, Philip Morris, Sherwin, Williams, Baker Hughes, Lam, Northrop, Dr Pepper, CARR, Edwards Lifesciences, Jim Cramer's, Jim, Michael M Organizations: Nasdaq, Netflix, Nvidia, Dow Jones, Federal, Fed, Hamas, Gross, Google, Reality Labs, General Motors, Honeywell, Microsoft, Verizon Communications, Albertsons Companies, SAP, Cadence Design Systems, United Parcel Service, General Electric, GE, PepsiCo, Lockheed, Spotify Technology, RTX Corporation, JetBlue Airways, Halliburton, HAL, Philip Morris International, Quest Diagnostics, Texas Instruments, Seagate Technology, Mattel, Veralto Corporation, Boeing, General Dynamics, Boston, Hilton, Fisher, Otis Worldwide, IBM, Grill, Viking Therapeutics, Lam Research, Whirlpool, WM, Honeywell International, Royal Caribbean Cruises, American Airlines, Altria, Newmont, Caterpillar, Southwest Airlines, Myers Squibb, AstraZeneca, Mobileye, Northrop Grumman, CNBC, Comcast, Merck, Dow Inc, Carrier Global, Union Pacific, Intel, Western, Mobile, L3Harris Technologies, Exxon Mobil, Chevron, Colgate, Palmolive, HCA Healthcare, Charter Communications, Newell Brands, Jim Cramer's Charitable, Traders, New York Stock Exchange, Santiago, Getty Locations: Israel, Iran, Ukraine, destocking, China, Cleveland, Freeport, McMoRan, Kimberly, Masco, Bristol, New York City

☆ Roku security breach: 576,000 accounts affected by cyberattack, company says
▼ + stars: | 2024-04-12 | by ( John Towfighi | ) edition.cnn.com time to read: +2 min

CNN —About 576,000 Roku accounts were compromised in a cyberattack, the company said on Friday, the second security breach for the streaming service this year. The security breach was discovered while Roku monitored account activity after a cyberattack affected 15,000 accounts earlier this year. Credentials used to access Roku accounts were likely from a data breach on a different site, the company said in a statement. User passwords have been automatically reset, and users affected by the security breach will be contacted by Roku, the company said in a statement. Your account security is a top priority, and we are committed to protecting your Roku account,” the company said in a statement.

Persons: Roku, fraudsters, there’s, “ Organizations: CNN

☆ YouTube could be worth $400 billion — that's more than Disney and Comcast combined. We should be paying more attention.
▼ + stars: | 2024-03-28 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Now YouTube could be worth as much as $400 billion, per analyst Michael Nathanson. You're still not getting close to the $375 billion to $400 billion value Nathanson is talking about. AdvertisementOr, alternately: You could combine Comcast ($172 billion) and Disney ($224 billion, after a big ramp-up this year — Nelson Peltz, your services are no longer needed) and end up with a $396 billion company. (You would also get to watch a funny wrestling match between Disney CEO Bob Iger and Comcast CEO Brian Roberts who have a long-standing enmity.) So if you're talking about video, and the internet, and advertising and audience and value and you're not talking about YouTube?

Persons: Michael Nathanson, —, ANDREW CABALLERO, REYNOLDS, let's, you'll, Lucia Moses, Nathanson, — Nelson Peltz, Bob Iger, Brian Roberts Organizations: Google, YouTube, Service, Big Tech, Meta, Twitter, Netflix, Paramount, Warner Bros Discovery, Fox, Comcast, Disney

☆ Microsoft says new AI security chatbot pricing model lets customers 'buy what they need'
▼ + stars: | 2024-03-13 | by ( Jordan Novet | ) www.cnbc.com time to read: +3 min

Microsoft is rolling out an unorthodox pricing model for its new security chatbot that becomes available to the public on April 1. Microsoft considered input from early customers as well as the costs of tapping OpenAI's LLMs that process users' prompts, Vasu Jakkal, a corporate vice president at Microsoft, told CNBC. Microsoft charges for use of its Azure OpenAI Service based on the number of tokens a client uses. BP is an early customer of the new security service. Copilot for Security can answer questions by drawing on information from Microsoft's own security products and third-party providers.

Persons: Satya Nadella, Nadella, Andrew Conway, Conway, Vasu Jakkal, Chip Calhoun, Copilot, UnitedHealth Organizations: Microsoft, Security, Gaming, Activision Blizzard, Windows, Dynamics, CNBC, OpenAI, BP Locations: Seoul, Charlotte, Russian

☆ The hack of 15,000 Roku accounts is a great reminder: Stop using the same password!
▼ + stars: | 2024-03-12 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +3 min

Read previewIf you use your pet's name as the password for all your online accounts: stop it, stop it right now. A Roku spokesperson would not confirm to Business Insider exactly how many accounts were affected. The company added that once hackers gained access to the Roku accounts, they then changed the customer's login information, locking them out of their accounts. Rather, the hack is partly made possible by customers using the same passwords for multiple accounts they own. BleepingComputer reported that in the case of the Roku attack, the hackers were selling Roku accounts for 50 cents each.

Persons: —, Roku, it's, Phishers Organizations: Service, Business

We'll also guide you step-by-step on how to use a VPN to watch UFC 299, no matter where you are. ET / 3 a.m. GMT (Sun) / 11 a.m. AWST (Sun)How to watch UFC 299 in the USUS viewers can watch the main event of UFC 299 on ESPN Plus tonight at 10 p.m. UFC PPV + Annual ESPN+ Membership (Bundle) ESPN+ is the home of UFC PPV events, meaning that fans need to purchase a subscription in addition to buying the one-off cards. Where to watch UFC 299 everywhere elseIf you're not in the US, you still have a few options to watch UFC 299. In Canada, UFC 299 will be available as a pay-per-view through most TV providers and directly via UFC Fight Pass.

Persons: Sean O'Malley's, Marlon Vera, There's, Dustin Poirier, Benoit Saint, Denis, We'll, ExpressVPN, O'Malley, Vera Main, Sean O'Malley, Kevin Holland, Michael Page, Gilbert Burns, Jack Della Maddalena, Petr Yan, Curtis Blaydes, Jailton Almeida, Katlyn, Maycee Barber, Mateusz, Rafael dos Anjos, Pedro Munhoz, Kyler Phillips, Philipe, Michel Pereira, Michal Oleksiejczuk, Robelis, Josh Parisian, CJ Vergara, Assu Almabayev, Joanne Wood, Maryna Moroz Organizations: Business, Kaseya, UFC, ESPN Plus, ESPN, TNT Sports, Amazon, Apple, PlayStation, Samsung, BT, BT Sport, League, LG Locations: Canada, Australia, New Zealand, Germany, Italy, Spain, Poland, Switzerland, Asia, Africa, Brazil

☆ Opinion: ‘Side Hustlers’ paints a grim picture of American dream
▼ + stars: | 2024-03-08 | by ( Opinion Elena Sheppard | ) edition.cnn.com time to read: +5 min

The American workplace has undeniably changed since 2020 and the start of the pandemic. A company job is no longer the dream. Their day jobs are treated like situations to get out of to find real business potential. The American dream — of upward mobility, individual prosperity and success — in 2024 anyway, is not a result of traditional employment. “I don’t go to sleep,” one of the contestants says of how she balances her day job and her hustle.

Persons: Elena Sheppard, ”, Ashley Graham, Emma Grede, teetering, Gerde, Graham, Sheppard, Gen, —, “ It’s, “ I’ve, it’s Organizations: Cuban, Martin’s Press, CNN, Good, Grede Locations: Cuban Diaspora, St, American

Vizio would no doubt love to reclaim its spot, but the brand's new Quantum Pro 4K QLED TV (VQP65C-84) won't get it there. The Quantum Pro has its advantages, including impressive off-axis viewing and competitive gaming and motion response via its 120Hz panel. Vizio 65-inch Quantum Pro QLED 4K TV Vizio's Quantum Pro is a solid midrange 4K QLED TV with impressive viewing angles for its class. Ryan Waniata/Business InsiderMoving the Quantum Pro from the box to your TV console is relatively simple. Ryan Waniata/Business InsiderGaming with the Quantum Pro is mostly a good time, especially for brighter titles like "God of War: Ragnarok."

Persons: Vizio, Hisense, it's, Ryan Waniata, U7K, Harry Potter, there's, that's, There's, isn't Organizations: Business, Google, Quantum, Shop, Walmart, Dolby, Samsung, Sony, SmartCast, Alexa

☆ Retailers turn to an unlikely source to boost profits. Walmart shows how powerful this lever could be
▼ + stars: | 2024-03-05 | by ( Alex Harring | ) www.cnbc.com time to read: +9 min

There are three main routes through which retailers like Walmart benefit from advertising, Tarlowe said. The focus in retail advertising once transitioned from in-store to retailer websites with the e-commerce boom, Gutman said. Walmart: The pack leader With the deal, Walmart appears ahead of the retail pack, Gutman said. Connected TV is also just one part of a broader tide-change that's bolstering optimism on the stock, analysts told CNBC Pro. Other retail ideas Beyond Walmart, analysts said retailers need size and scale to perform well within off-site advertising.

Persons: Jefferies, Corey Tarlowe, Tarlowe, Morgan Stanley, Matt, Simeon Gutman, Gutman, it's, Roku, FactSet, Warren Buffett, Franklin Templeton, Dan Niles Organizations: Walmart, Intelligence, Retailers, Albertsons, CNBC, P Retail, Costco, Target, FactSet, TGT, Nvidia, & & , & & () Locations: Arkansas, Vizio

☆ How brands like Ally and H&R Block are making reality TV-style shows to grab viewers
▼ + stars: | 2024-03-04 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Advertisement"It felt like it was more authentic," Andrea Brimmer, chief marketing and PR officer of Ally Financial, parent of Ally Bank, said of the decision to use the reality format. In another recent example, H&R Block in February dropped "Responsibility Island," a limited series reality spoof based on the popular British reality dating show "Too Hot to Handle." "It is the perfect escape; reality TV is a genre that just delights them." Other brands like Neutrogena have lately co-opted the reality TV format for social media series. Advertisement"To do a purely entertainment reality series is something you don't see every day," said Zoe Fairbourn, head of strategic partnerships and branded entertainment at Hello Sunshine.

Persons: —, Emma Grede, Ashley Graham, Ally, Reese Witherspoon's, Andrea Brimmer, Andrew Brimmer, We've, it's, Jill Cress, Cress, Shopify, Zoe Fairbourn, Rick Parkhill, Block, Brimmer, Jill Kargman, Lara Spotts, It'll Organizations: Service, Ally Bank, Business, Ally Bank Brands, Procter, Gamble, Gen, National Geographic, Samsung, YouTube, Galaxy, Disney, Brand, Brands

☆ Lightning Round: The forces of improvment are weighing on Roku, says Jim Cramer
▼ + stars: | 2024-03-01 | by ( Jim Cramer | ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailLightning Round: The forces of improvment are weighing on Roku, says Jim Cramer'Mad Money' host Jim Cramer weighs in on stock including: Magnite, Global Net Lease, Roku, Dream Finder Homes, and Applied Materials.

Persons: Jim Cramer Organizations: Lease, Materials

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