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☆ From discovery to purchase: here's how to activate the full funnel on TikTok
▼ + stars: | 2024-05-17 | by ( Sponsor Post | Sponsored Tiktok For Business | ) www.businessinsider.com time to read: +6 min

In fact, 65% of TikTok users are likely to buy a product that they previously saw on TikTok in the future,[1] and 61% of users have made a purchase either directly on TikTok or online after seeing an ad on TikTok. It's been a pleasure to work with the team at TikTok to develop our content and targeting strategy. The campaign's final phase focused on conversions and utilized TikTok's newest conversion product, Video Shopping Ads. To read more about the impact that short-form video platforms like TikTok have across the marketing funnel, dive into this report from research organization WARC. Sources:1 TikTok Marketing Science EUI TikTok for Full Funnel Research 2023 conducted by Material2 TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 (n=17,937).

Persons: we've, It's, Tom Donegan, Sephora, PureGym, Brand, ghd, There's Organizations: PureGym, ghd, Brand, Insider Studios Locations: TikTok, Spain, ghd France, France, creatives

☆ Activist Nihon Global puts forth ideas to build shareholder value at noodle giant Toyo Suisan
▼ + stars: | 2024-05-04 | by ( Kenneth Squire | ) www.cnbc.com time to read: +11 min

Toyo Suisan has consistently outperformed Nissin Foods in North America, one of the most profitable and fastest-growing markets in the world. It generally starts with shareholder proposals that by regulation can only address specific issues, such as capital allocation and dividends. Last year, 3% of corporate governance shareholder proposals were passed and 4% of balance sheet-based shareholder proposals were passed. First, it shows the opportunities available to activists in Japan where reasonable shareholder proposals could lead to significant shareholder value creation. Brian Doyle of Nihon Global and his team are a good example of this.

Persons: Toyo Suisan, Toyo Suisan's, Nissin, Nihon, hasn't, Judge Chamberlain Haller, Vinny, Nihon Global's, Brian Doyle, Hiroyuki Otsuka, Carlyle, Ken Squire Organizations: Toyo, Nihon Global Growth Partners Management, Nihon Global, Nihon, Nissin, Foods, Nissin Foods, Tokyo Stock Exchange, U.S, White, Newton Investment Management, 13D Locations: Japan, Toyo, North America, Mexico, U.S, American, United States, Asia

☆ An Amazon seller who brings in up to $53,000 in monthly revenue says 20% of her products do 80% of the sales. She shares her biggest product flops and what she's learned from the failures.
▼ + stars: | 2023-11-13 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +5 min

E-commerce business owner Shan Shan Fu makes a living selling products on Amazon . In October 2023, she did $53,000 in sales, which Insider verified by looking at screenshots of her Amazon dashboard. When I launched the pickleball product, it was instantly a super low ROAS, under 1.0." Fu estimates that of the 30 or so new products she launches per year, 20% of them do 80% of the sales. But she skipped this step with the pickleball product, she said: "I kind of just got delusional and I thought, 'People like pickleball.

Persons: Shan Shan Fu, Fu, they're, She'll, Fu doesn't, there's Locations: ROAS

☆ Advertisers pumped up to 90% of their Google ad spend into its AI tool, and some are now questioning whether it's actually performing.
▼ + stars: | 2023-11-06 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Performance Max also drove retailers' spend with Google's shopping ad products up 16% year-over-year, according to Tinuiti. Digital agency Arm Candy said that 45% of retailers' Google spend is handled with Performance Max. Specifically, the source said that the return on ad spend of Performance Max campaigns started slowing down this summer. Brand search campaigns are when companies buy search ads against their own brand names, like Hershey's buying "Hershey's" keywords, for example. Advertisers that like Google's AI say it helps them find new customersGoogle has tried to address advertisers' concerns about what Performance Max buys.

Persons: Max, Belardi Wong, Candy, Max proliferates, Zach Thompson, Thomas, We've, Merkle, Brendon Kraham, Brand, Google's Kraham, Calla Murphy Organizations: Google, YouTube, Max Locations: ROAS

As several macro overhangs weigh on the markets, UBS named its most compelling plays for the rest of 2023. Meta shares have surged more than 117% year to date amid numerous cost-cutting measures, which CEO Mark Zuckerberg termed as the company's " year of efficiency ." Pharmaceutical giant Eli Lilly is another stock UBS thinks can outperform during uncertain times. The bank added that, "Beyond Mounjaro, LLY has a robust pipeline including late-stage Alzheimer's asset donanemab and promising next-generation obesity/T2D assets." UBS thinks the company will continue to benefit from the liquified natural gas backlog, as European countries look for alternatives to Russian gas.

☆ UBS says this social media stock can rally more than 25% on plans to improve advertising
▼ + stars: | 2023-03-27 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Pinterest could see big gains ahead as new leadership pushes the e-commerce platform to unlock untapped advertising opportunities, according to UBS. Analyst Lloyd Walmsley upgraded the stock to buy from neutral. Walmsley said Pinterest's partner monetization strategy began showing "rapid improvement" in the international space. The company has also seen an increase in ad loads stemming from improved ad density and relevance. Still, he said the company could benefit from a large global partner to help, while smaller local partners can provide additional support.

☆ Here are Monday's biggest analyst calls: UBS, Netflix, First Republic, Carnival, Meta, Amazon & more
▼ + stars: | 2023-03-20 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Morgan Stanley reiterates Match as a top pick Morgan Stanley said it sees more industry growth for stocks such as Match. Deutsche Bank upgrades Kimberly-Clark and Conagra to hold from sell Deutsche upgraded several staples manufacturers mainly on valuation. Deutsche Bank upgrades Dow to buy from hold Deutsche said the "worst is behind us." Morgan Stanley reiterates First Republic as underweight Morgan Stanley said it sees too many negative outcomes for First Republic. Bank of America reiterates Nvidia as buy Bank of America said it's bullish heading into Nvidia's flagship AI and tech conference this week.

☆ Here are Friday's biggest analyst calls: Apple, Nvidia, First Republic, Whirlpool, Meta, FedEx & more
▼ + stars: | 2023-03-17 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

Here are Friday's biggest calls on Wall Street: JPMorgan upgrades Chubb to overweight from neutral JPMorgan said the insurance company is defensive. CFRA upgrade Whirlpool to buy from hold CFRA said in its upgrade of the stock that shares are attractive. Citi initiates Bumble as buy Citi said the dating app continues to take market share. Citi reiterates Nvidia as buy Citi said it's bullish on Nvidia's adoption of AI. Citi reiterates Meta as buy Citi said it likes Meta's improved operating leverage. "

☆ Retail advertising will make $45 billion this year — here are 3 ways companies like Nordstrom and Albertsons are looking to cash in
▼ + stars: | 2023-01-17 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Many big retailers are building ad businesses this, which Insider Intelligence predicts will be a $45 billion opportunity in the US this year. Leaders from Albertsons and Nordstrom spoke during the panel about how they plan to grab that money. But retailers also need to grow their advertising businesses beyond those companies to so-called non endemic advertisers, like automakers and insurance companies. Argyilan said Albertsons is also working on a tool to help advertisers plug Albertsons' measurement into their broader measurement efforts. "I think measurement needs to grow up quite a bit in retail media space," she said.

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