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The primary objections, he said, were that organic farming cost more and required far more tractor use, which caused a different set of environmental problems. He wondered whether an electric tractor could overcome the objections. Mr. Mondavi’s role in the development was to offer the farmer’s point of view, assessing each design idea for its practical appeal. “This is the hardest work I’ve ever done — seven days a week, day and night,” he said. He described the frequent air travel as both “one of my greatest pleasures and greatest guilts.”
Persons: , , Foxconn, Robert Mondavi, Monarch, Mondavi, Giovanna Bagnasco Organizations: Constellation Brands, Monarch, Sorì Locations: Livermore , Calif, Lordstown , Ohio, RAEN, Italy
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