Amazon's Wondery is launching a "Wow in the World" toy line, expanding beyond audio content.
Wondery aims to build franchises from podcasts, following success with "Dr. Death" and "Morbid."
AdvertisementAmazon's podcast studio Wondery is continuing to branch out beyond audio with a new line of toys tied to the kid podcast "Wow in the World."
Wondery is billing it as the first toy line based on a podcast.
The "Wow in the World" toys were designed to drive kids back to the podcast.
Persons:
Nordstrom, Wondery, Death, —, Noble, Mastermind, Nicole Blake, Harry Potter, Blake, Guy Raz, Mindy Thomas, Wondery's Nicole Blake, Travis Kelce, Mario Bros, Mario, Amanda Cioletti, Cioletti, Andrew Quartin, Quartin, Guy, Mindy, they're
Organizations:
Barnes, Noble, Service, Thames, Kosmos, Goliath, Warner Bros . Entertainment, HarperCollins, Wondery, Jason, Mario Bros, Netflix, YouTube, Target, Walmart, Markets, Business, Informa Markets