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☆ Athlete marketing is booming with the evolution of NIL and creating new career paths
▼ + stars: | 2024-06-17 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +6 min

NIL has created career paths for college athletes and brand-deal managers. NIL has also created career paths for college athletes, some of whom are building businesses as influencers and content creators or getting jobs in social media and marketing rather than going pro. It's important for schools that want to be involved in NIL deals to engage in sports marketing and sourcing deals for athletes, he added. Connor Printz, a former Division III basketball player at Claremont McKenna College, has landed over 100 NIL deals. It's not just student-athletes who are benefitingNIL isn't creating more career opportunities only for college athletes.

Persons: —, Caitlin Clark, Clark, Bronny James, Olivia Dunne —, Garrett Yaralian, influencers Dunne, she's, Dunne, Yaralian, TikTok, Sam Hurley, Hurley, Connor Printz, Chase Griffin, Griffin, It's, Drew Glover Organizations: Service, WNBA, Nike, Wall Street, NCAA Division, State, NCAA, —, University of Southern California, Louisiana State University, WME Sports, Brands, University of Texas, Fund, Division III, Claremont McKenna College, University of California, Sports, Texas, OneTeam Partners, University of Georgia Athletic Association, . Venture, Fiat Ventures Locations: Instagram, Austin, Los Angeles

☆ A college basketball player with over 1 million followers shares the email and DM template he's used to get 100 NIL deals
▼ + stars: | 2024-05-22 | by ( Tiara White | ) www.businessinsider.com time to read: +5 min

Read previewCollege basketball player and content creator Connor Printz scored over 100 NIL deals — short for name, image, and likeness — while playing at Claremont McKenna College. From that moment on, Printz was on the hunt for more NIL deals and used several tactics to gain more brand sponsorships. He said he's secured more than 100 NIL deals to date. He said the staff were "shocked" when he disclosed to Claremont McKenna in January 2023 that he'd had over 50 NIL deals. AdvertisementThe email and DM template Printz used to land over 100 NIL dealsPrintz uses a similar outreach template when he contacts brands over email or DM.

Persons: —, Connor Printz, Printz, he's, Claremont McKenna, he'd, didn't, Connor Printz @iamconnorprintz Organizations: Service, Claremont McKenna College, CVS, Reebok, Business, Claremont, Clif Locations: Opendorse, Los Angeles

☆ 3 college athletes explain how LinkedIn can play a 'huge role' in building careers, including scoring brand deals and NIL agents
▼ + stars: | 2024-05-20 | by ( Tiara White | ) www.businessinsider.com time to read: +5 min

LinkedIn is another often-overlooked platform where student-athletes can promote themselves and score brand deals, athletes and experts told Business Insider. Oostburg and Printz told BI they've used LinkedIn to secure NIL brand deals and connect with agents or other professionals they want to work with. College athletes have used LinkedIn to get brand deals and sign with talent agentsOostburg said she landed two sponsorship deals through LinkedIn, including with the Nashville Zoo and a startup called Backhat. Griffin, who's scored more than 30 NIL deals during his career, landed his first through LinkedIn. "If you're doing NIL or not, as a college athlete, you're also a college student," he said, "and LinkedIn is the spot to be for college students."

Persons: —, Tanner Maddox, Sabrina Oostburg, Connor Printz, Jack Adler, Adler, Oostburg, Printz, Raymond, Belmont Athletics Oostburg, hasn't, Samantha Green, Green, Chase Griffin, Griffin, who's, you've Organizations: Service, LinkedIn, Business, Villanova, Belmont University, Claremont McKenna College, College, Nashville Zoo, Belmont Athletics, Athlete, UCLA

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