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Interestingly, male teens report spending 11% more than last fall, while females are spending 8% less. When teens are spending, 37% said they are using funds earned from a part-time job, while 62% said parents contribute to spending. Clothing and apparel spending fallsTeens are spending 4% less on clothing compared to last year, down to $563 per year. After Nike, American Eagle and Lululemon are the second- and third-most preferred brands among teens, the same as in the spring. Converse held the spot for the second-most favorite brand behind Nike but dropped in market share by 1 percentage point.
Persons: Joe Raedle, Piper, Shein, Converse, Temu, Polly Organizations: Nike, Getty, Adidas, Ross Stores, Nordstrom, Target, Walmart Locations: Miami Beach , Florida, U.S, Maxx, Australia
Read the simple one-page media kit nano influencer Tess Barclay uses to get deals with brands like Princess Polly and Ana LuisaBut influencer media kits can also be longer. Entrepreneur and YouTuber Marina Mogilko runs three successful YouTube channels and uses a media kit to pitch her business to brands. Read the the exact 24-page media kit a YouTuber with millions of subscribers uses when she reaches out to brandsMogilko uses a 24-page media kit. Marina MogilkoYouTuber media kit examplesRoberto Blake Roberto BlakeInstagram influencer media kit examplesAlexa Collins Alexa Collins. TikToker media kit examples:
Persons: Macy Mariano, It's, Influencers, Tess Barclay, Princess Polly, Ana Luisa, Jour'dan Haynes, Garnier, Burger King, Read Haynes, YouTuber Marina Mogilko, Marina Mogilko, Roberto Blake Roberto Blake Instagram, Collins Alexa Collins Organizations: Media, YouTube, Brands Locations: Toronto
The wide-ranging survey saw teenagers reporting their spending this year will rise 2% from the spring of 2022 to $2,419. Gen Z girls are planning to pull back on clothing spending, which could spell trouble for apparel stocks in the months ahead. It's the top choice of places to shop for about 9% of the upper-income teens in the survey, Piper said. According to the survey, 49% of upper-income teens have purchased clothes on secondhand marketplaces like Poshmark, The RealReal and ThredUp , or at local thrift stores. Nike remains entrenched as the top apparel brand among all teens, a position it's held for more than 12 years.
When Paulina Perez created her media kit in April 2021, she wasn't sure if she should list rates. She now offers various bundles ranging from $150 to $1,750, which has attracted all kinds of brands. Perez also explains why creators who are starting out should apply for online forums like Intern Queen. When Paulina Perez first went viral on TikTok in April 2021, she knew what she had to do. Since then, the 21-year-old's two-page media kit has helped her secure more than 20 paid deals with global brands like Sephora, Princess Polly, Oral-B, Skims, Pottery Barn, and others.
She shares the media kit that's landed her paid deals with brands like Sephora, Mejuri, and Olay. The creator had seen TikTokers talk about the importance of using a media kit to land brand deals, so she designed one for herself through Canva. Here is the exact-media kit that Perez has used to land brand deals:Page one of Paulina Perez's media kit. Paulina Perez. Paulina Perez.
In 2020, Christian Di Bratto was a senior in high school and had a part-time job as a hockey instructor. The key to a successful cold email, Di Bratto said, is including a personalized first line. To craft a good personalized line, Di Bratto generally looks at a person's LinkedIn for their work experience or education. To maximize his output, he uses an automated system that allows him to send out dozens of cold emails at once. He puts together a list of people at his target companies that have job titles like "influencer marketing manager," "brand partnerships manager," or "PR manager."
In its press release announcing the new funding, Wati said the investment was Shopify's first in a startup operating in Southeast Asia. The goal is to make Thirdweb's tools available to Shopify merchants who want to bring Web3 products and experiences to their online stores. Shopify recently participated in Gorgias' $30 million Series C round, which valued the startup at $710 million. According to the company, merchants using its technology report a 96% increase in sales on average. Flexport announced it had received a strategic investment from Shopify as part of its $935 million Series E on February 7.
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