On Monday Mr. Posen, 43, whose namesake brand ceased operations in 2019, was announced as the new creative director of Gap Inc. and the new chief creative officer of Old Navy. The designer known for pieces that evoke Golden Age Hollywood will “serve as cultural curator and creative partner,” Richard Dickson, the president and chief executive of Gap Inc., said in a news release. Nor is he the first star talent to be awarded a fancy title at Gap. Predecessors have included Patrick Robinson, who after a four-year stint was dismissed in 2011 and, more controversially, Ye, the rapper formerly known as Kanye West, whose Yeezy Gap partnership ended amid a scandal in 2022. And yet, the company still seems willing to bank on a “name” to help burnish its image.

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Persons: Zac Posen, ” Richard Dickson, Posen’s, Patrick Robinson, Ye, West Organizations: Mr, Gap Inc, Old Navy, Target Locations: Posen