Spotify has signed a new blockbuster deal with polarizing podcaster and comedian Joe Rogan, but this time, his show won't be exclusive to Spotify, the company announced Friday in a news release.
The multiyear deal with Rogan, the founder of "The Joe Rogan Experience," is said to be worth about $250 million, according to The Wall Street Journal, which first reported on the deal.
Spotify also said it's expanding the partnership to allow the show to be available on other platforms.
Spotify first brought "The Joe Rogan Experience" to its platform exclusively in 2020 in a deal that was reportedly worth more than $100 million.
Spotify came under fire for hosting those videos, and dozens of Rogan's episodes were removed from the platform.
Persons:
Joe Rogan, Rogan, Elon Musk, Neil Young, Joni Mitchell
Organizations:
Spotify, Wall Street, Edison Research, CNBC PRO
Locations:
U.S