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In a country roiled by recession worries, those at the top of New York City — for better or worse — couldn't give a single gilded shit. For New York City, a brush with death called for a time of decadence. "New York City's restaurants and bars are experiencing an uneven pandemic recovery nearly four years after COVID-19 struck our city," Andrew Rigie, the executive director of the New York City Hospitality Alliance, said. AdvertisementIf a pandemic can't defeat New York City, a little inflation certainly isn't going to do it. And what that looks like is the affluent in New York City eating caviar, and poorer Americans eating cereal.
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Kellogg's is advertising cereal for dinner as an alternative for people struggling with food prices. WK Kellogg CEO Gary Pilnick told CNN last week that the messaging was "landing really well" with customers. Cereal prices shot up 13% in 2022Grocery prices soared during the pandemic as supply-chain chaos pushed up costs for producers. Advertisement"The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure," Pilnick told CNN. Pilnick told CNN last week that more than a quarter of cereal consumption is outside breakfast.
Persons: aren't, WK Kellogg, Gary Pilnick's, Pilnick's, , Gary Pilnick, Marie Antoinette, Marianne Williamson, Pilnick, Sadie Garcia, Kellogg Organizations: Service, CNN, YouTube, American Academy of Pediatrics, American Heart Association, Bureau of Labor Statistics, Graham
Kellogg CEO Gary Pilnick suggested people struggling financially should eat cereal for dinner. AdvertisementCereal for dinner is usually a last resort — when the fridge is empty and money is tight. A cereal executive, however, thinks eating cereal for dinner is a fine way for those struggling to save money. "Cereal for dinner is something that is probably more on trend now, and we would expect to continue as that consumer is under pressure." One viewer suggested that perhaps they "eat the rich" instead.
Persons: Kellogg, Gary Pilnick, , Pilnick Organizations: Service, CNBC, SEC, Business
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWK Kellogg CEO Gary Pilnick: 'Cereal for dinner' is trending for consumers under price pressureGary Pilnick, WK Kellogg co-chairman and CEO, joins 'Squawk on the Street' to discuss the consumer share of income spent on food, what's landing well with the consumer, and Pilnick's conversations with clients like Walmart and Target.
Persons: WK Kellogg, Gary Pilnick Organizations: WK, Walmart, Target
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