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The WatchCharts market index and has slumped 32% from an all-time high in March last year. When the 'everything rally' was in full swing during the pandemic period, luxury watches were no exception. Preowned watch sales reached $22 billion in 2021 – nearly a third of the $75 billion luxury watch market, according to a report from Boston Consulting Group. The Rolex index is up by more than 55% from five years ago. "Luxury watches have performed well, especially over the long term, in comparison with traditional investment categories.
Persons: Patek Philippe, Audemars, Philippe, Audemars Piguet, Patek Philippes, Piguets, Organizations: Service, Wall, Rolex, Fed, Boston Consulting Locations: Wall, Silicon
With their precision manufacturing, specially sourced materials, and exceptional craftsmanship, Rolex watches have never come cheap, but neither were they out of financial reach for 1960s working professionals in search of perfect timekeeping and technical innovation. "Back then, anybody could afford a Rolex," Hess told Insider. Dealers would buy luxury watches in Switzerland to carry across the border and sell in Italy. That reputation has helped Rolex crush the competition with a quarter of the luxury watch market — more than double that of runner-up Omega. "They all buy the little wannabe Rolex brands in the beginning and finally, when they achieve success, they buy that Rolex."
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