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Top related persons:
Kinesso - 2 IPG - 2 Philippe Krakowsky - 2 Jarrod Martin - 1 Martin - 1 Eileen Kiernan - 1 Kiernan - 1 it's - 1
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Mediabrands
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Reprise - 2 UM - 2 Initiative - 1 Revenue - 1 Bank of America - 1 Global - 1 WPP - 1 Mindshare - 1

Search resuls for: "Philippe Krakowsky"


8 mentions found


☆ Ad giant IPG merges embattled data unit Kinesso with media agency Reprise after major shakeup
  + stars: | 2023-09-21 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +3 min
Ad giant IPG has officially figured out what to do with its embattled data and technology unit Kinesso, which went through a massive shakeup over the summer that saw many of its top execs depart, as Insider first reported. Kinesso has now been merged with Reprise, an agency within Mediabrands, IPG's group of media-buying agencies. "We're trying to create an end-to-end media engine that fuels the rest of IPG Mediabrands," Martin told Insider. But the areas where the new KINESSO specializes in — like data expertise, technology, and AI — are expected to be a means for growth. KINESSO has about 6,200 employees, roughly a third of the 18,000 staffers Mediabrands has across its global network.
Persons: Kinesso, Jarrod Martin, IPG, Martin, Eileen Kiernan, Kiernan, Philippe Krakowsky, it's, Mediabrands Organizations: Reprise, UM, Initiative, Revenue, Bank of America Locations: Mediabrands
☆ Ad giant IPG's data arm Kinesso has gone through an executive exodus, and the unit faces an uncertain future
  + stars: | 2023-07-19 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Ad giant IPG is shaking up its data and tech arm Kinesso, and many of the unit's top execs have left. The move comes as IPG looks to cut costs from specialty services like data, a source said. Several top executives at ad agency holding group Interpublic Group's data and technology arm Kinesso have left, and now the unit faces an uncertain future, Insider has learned. IPG launched Kinesso in 2019 as a big bet on pitching marketers additional services that go beyond making and buying ads. Acxiom will remain a standalone unit that will provide data products and services to all of IPG's agencies, the source added.
Persons: IPG, Kinesso, Acxiom, Arun Kumar, Ian Johnson, Kimber Robbins, Nancy Hall, Hall, Philippe Krakowsky, Krakowsky, IPG's, they've, Dentsu, Merkle Organizations: Global, WPP, Mindshare, Reprise, UM, Agency, Epsilon Locations: Mediabrands
☆ A.I. mentions in earnings calls skyrocket this season. What executives are saying
  + stars: | 2023-05-01 | by ( Alex Harring Nick Wells | Alex Harring | Nick Wells | ) www.cnbc.com   time to read: +8 min
By comparison, less than 5% of companies mentioned AI in analyst calls held during the first quarter of 2016. Big Tech mentions jump AI has been a growing theme in Big Tech as companies try to capitalize on the wave following 2022's selloff. In calls from Big Tech companies alone, AI was mentioned 265 times. Executives at real estate company UDR said its AI chat has a 10% higher closing rate than normal call centers. Interpublic Group of Companies CEO Philippe Krakowsky noted the advertising company brought on a chief AI officer two years ago.
☆ Tech Slump Weighs on IPG Revenues
  + stars: | 2023-04-28 | by ( Katie Deighton | ) www.wsj.com   time to read: 1 min
IPG CEO Philippe Krakowsky, seen at an event last summer, said this year’s first-quarter results weren’t in keeping with the advertising company’s track record. Photo: Richard Bord/Getty ImagesInterpublic Group of Cos. said organic net revenue declined 0.2% during the first quarter of 2023 following a pullback on marketing spending in the technology sector. Organic net revenue in the U.S., IPG’s largest market, declined 0.9% in the period. This compares with 12% growth in the first quarter of 2022. Organic net revenue removes the effects of currency fluctuations, acquisitions and disposals.
☆ The CEOs of the world's biggest advertising companies just outlined how AI is about to transform their businesses
  + stars: | 2023-04-28 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Advertising agency CEOs are eager to signal their companies' AI expertise to Wall Street. Speaking on this quarter's earnings calls, executives at the world's largest advertising agency groups also outlined some of their recent AI client projects and technology task forces. "What's changed over the last six months is the application of AI through generative AI into the creative process," Read said. Omnicom is running more than 20 projects where it combines Omnicom's historical data with GPT's automation technology, Wren said, though he didn't specify exactly how it was being deployed. That will require more creative assets, Sadoun said on the Publicis earnings call.
☆ IPG Posts 3.8% Organic-Revenue Growth, Flags Tech-Sector Challenges
  + stars: | 2023-02-09 | by ( Megan Graham | ) www.wsj.com   time to read: +3 min
Interpublic Group of Cos. reported organic-net-revenue growth of 3.8% for the fourth quarter, saying that growth continued—albeit at a slower pace—despite a more cautious marketing and media environment due to macroeconomic and geopolitical factors worldwide. Net revenue in the fourth quarter of 2022 was $2.55 billion, relatively flat when compared with the fourth quarter of 2021. For all of 2022, IPG reported organic-net-revenue growth of 7%. “As expected, growth slowed in the fourth quarter, consistent with global macroeconomic and geopolitical crosswinds which we are all aware of,” Chief Executive Philippe Krakowsky said on the company’s earnings call Thursday. Earlier this week, IPG competitor Omnicom Group Inc. reported organic-revenue growth of 7.2% for the fourth quarter.
☆ IPG Joins Ad Holding Companies in Raising 2022 Organic-Growth Forecast
  + stars: | 2022-10-21 | by ( Katie Deighton | ) www.wsj.com   time to read: +4 min
Organic revenue growth, which removes the effects of currency fluctuations, acquisitions and disposals, was at 5.6%. Mr. Krakowsky told investors that the media planning-and-buying group IPG Mediabrands had seen double-digit organic growth. IPG’s more traditional advertising business, which includes its healthcare marketing agency IPG Health, fared better with organic growth of 6.7%. Its communications and experiential businesses, including agencies Weber Shandwick and Golin, posted organic growth of 7.8%. IPG’s organic growth was the weakest in the U.S., the company’s largest market, where it reached 4.4%.
☆ The ad industry is preparing for a huge blow from an economic downturn with hiring freezes and by cutting back on projects
  + stars: | 2022-10-21 | by ( Lara O'Reilly | Lindsay Rittenhouse | Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Snap's disastrous earnings is an indicator to some industry insiders that the digital ad market is collapsing. Snap's dismal showing in its recent earnings due to lost ad spend signified an ad market further collapsing in the face of a likely recession. And now, the ad industry is scrambling to figure out what to do in a worst-case economic scenario. "I think the digital ad market collapsed in September," one adtech exec told Insider, noting a precipitous drop that month in particular. One ad industry recruiter who is coming off of one of their busiest years in 2021 for running talent searches for ad agencies amid the Great Resignation said new opportunities have all but dried up, as many ad agencies have instituted a hiring freeze.
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