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Tiger Woods ends Nike partnership after 27 years
  + stars: | 2024-01-08 | by ( Jessica Golden | ) www.cnbc.com   time to read: +3 min
Tiger Woods during the pro-am as a preview for the Hero World Challenge at Albany Golf Course in Nassau on Nov. 29, 2023. Tiger Woods' 27-year partnership with Nike has come to an end. "Phil Knight's passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way," Woods wrote. In a statement, the company said: "For over 27 years, we have had the honor to partner with Tiger Woods, one of the greatest athletes the world has ever seen. Yet, Woods brought significant exposure to the Nike brand.
Persons: Woods, Tiger Woods, Phil Knight's, Mark Steinberg, Tiger, Roger Federer, Marc Maurer, it's, TaylorMade, aren't, Brian Yarbrough, Edward Jones, Eric Smallwood, LeBron James, Smallwood, — CNBC's Gabrielle Fonrouge Organizations: Nike, Nike Golf, CNBC, Apex Marketing, Golfers, CNBC PRO Locations: Nassau, Swiss, Orlando, Oregon
In 1977, Nike executive Rob Strasser typed a list of 10 company "principles." The raw and unfiltered list captures the irreverence and combativeness of early Nike employees. It was republished after the April 2023 release of "Air," a movie about how Nike signed Michael Jordan. The list, which captures the irreverence and competitiveness of early Nike employees, once again is making the rounds on social media. One of them: "Be on the offense, always," a direct nod at Strasser's list, and a phrase that remains a favorite of Nike executives.
The movie also shows how early Nike employees didn't hesitate to break rules. The scene sums up what's right, and what's wrong, with the movie, according to former and current Nike employees. It shows early Nike employees didn't hesitate to take risks. Nike veterans said the movie captures the company's willingness to take risks, especially early executives like Phil Knight, played by director Ben Affleck. Affleck, who also played Knight in the movie, nailed the story's arc, by all accounts.
The movie also shows how early Nike employees didn't hesitate to break rules. The scene sums up what's right, and what's wrong, with the movie, according to former and current Nike employees. It shows early Nike employees didn't hesitate to take risks. Nike veterans said the movie captures the company's willingness to take risks, especially early executives like Phil Knight, played by director Ben Affleck. Affleck, who also played Knight in the movie, nailed the story's arc, by all accounts.
The movie stars Ben Affleck as Nike cofounder Phil Knight and Matt Damon as Nike executive Sonny Vaccaro. In the trailer, Knight's character, played by Ben Affleck, responds to hearing the "Air Jordan" name for Michael Jordan's line of footwear and apparel. Knight's office is filled with booksIn the trailer, there are numerous books on the shelves in Knight's office. Phil Knight's 'rumpled' clothesIn three scenes in the trailer, Knight's character wears a wrinkled suit with the necktie pulled loose. He had a garage full of raw rubber, got some and put it on his wife's waffle iron," Knight said.
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