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☆ Peloton's demise is another in a long line of failed fitness fads
▼ + stars: | 2024-05-15 | by ( Emily Stewart | ) www.businessinsider.com time to read: +11 min

Peloton isn't going under imminently, but let's be real here: No fitness fad lasts forever. While there was a lot that went wrong, the long and short of it is that Peloton failed to read the room on its pandemic popularity. "It's not that Peloton isn't a good business model; it's that it simply isn't a mass product but more of a niche, luxe one," she said. Investors have soured on the company, and Peloton's once $50 billion market cap has fallen to under $2 billion. It also has to contend with the gym, which has all sorts of classes and fitness equipment that let people mix things up, including, in many cases, Pelotons or other connected-fitness devices.

Persons: I've, Tae, monthslong, Rina Raphael, Simeon Siegel, It's, That's, Siegel, Paul Golding, it's, Golding, there's, Raphael, Natalia Mehlman Petrzela, Emily Stewart Organizations: Private, BMO Capital Markets, Macquarie Capital, Google, YouTube, New School, Facebook, Business Locations: COVID, unsubscribing, Barre, America

☆ Opinion | The Church of Group Fitness
▼ + stars: | 2023-07-26 | by ( Jessica Grose | ) www.nytimes.com time to read: +3 min

Some talked about clubs that formed organically in their neighborhoods or towns, like that Colorado hiking group. But they found community — and more — in CrossFit, a group class that involves a variety of high-intensity exercises and weight lifting. CrossFit also has parallels with some religious organizations in terms of the potential to alienate people who disagree with conservative-aligned beliefs. Petrzela described an unsavory side of group fitness involving entitled star instructors and the businesses that profit from them. Still, there are many positives to glean from group fitness.

Persons: Jeffrey Johnson, Louis, ” Johnson, ” Casper ter Kuile, ”, Johnson, CrossFitters, There’s, CrossFit, Greg Glassman, George Floyd, Covid, Natalia Mehlman Petrzela, Petrzela, Ter Kuile, Angie Thurston Organizations: Harvard Divinity School Locations: Colorado, Illinois, St, Haiti, CrossFit

☆ Why it’s impossible to find an open squat rack at the gym
▼ + stars: | 2023-02-28 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +7 min

You’ll have much better luck finding an open elliptical machine than a bench press, squat rack or 30-pound dumbbells. The pandemic led more people to take up weight training, gym owners and industry experts say. Post-pandemic, the surge in the popularity of weight training has helped the gym industry recover. Paul/Fairfax Media/Getty ImagesThe arrival of Nautilus and Universal strength training equipment in the 1970s and 1980s made weightlifting more attractive to a broader range of people. Genesis clubs have added more squat and dumbbell racks to keep up with demand for strength training and downsized cardio areas.

Ron DeSantis, who won re-election in a landslide Tuesday, threw his political weight behind 30 school board candidates this election cycle. In Florida, because school board races are nonpartisan, if candidates capture at least 50% of the vote in the primary, they don’t need to compete in the November elections. That stands in contrast to the results for the Florida Democratic Party, which supported 30 school board candidates, only nine of whom won seats this year. Riding a wave of conservative parent anger, Republicans in several states targeted school board races, with mixed results. However, GOP candidates running against progressive ideas captured seats on the State Board of Education, which sets curriculum standards.

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