London CNN —Taylor Swift’s smash-hit “Eras Tour” is set to boost spending in the United Kingdom by nearly $1 billion, according to estimates by Barclays.
The concerts sold out within minutes of tickets going on sale, with fans spending £206 ($260) on average on a single ticket, Barclays said.
While the price tag may seem hefty, it’s much less than many Americans will pay to see the “Eras Tour” back home.
“For ‘Eras Tour’ ticketholders, every pound they spend is an investment in the memories they’ll create,” he added.
The European leg of the “Eras Tour” includes concerts in Sweden, Portugal, Spain, France, Ireland, the Netherlands, Switzerland, Italy, Germany, Poland and Austria this year.
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