Xavier Gutierrez, CEO of the Arizona Coyotes and CEO of ImpactX Sports Group (L), and Pedro Guerrero, CEO of Guerrero Media. Gutierrez had previously been a managing director at private equity firm Clearlake Capital Group and knew Meruelo for about a decade before becoming the NHL's first-ever Latino CEO. It took a Latino owner to hire a Latino CEO, Gutierrez explained in an interview, because Hispanics are not well-represented in leadership positions in professional sports. Gutierrez, who is technically still CEO of the Arizona Coyotes even though the franchise is inactive, says he is the only non-owner Latino CEO. Gutierrez and Pedro Antonio Guerrero, the CEO of executive advancement company Guerrero Media, introduced Latinos in Sports at an event in Miami last week.

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Persons: Xavier Gutierrez, Pedro Guerrero, Alex Meruelo, Gutierrez, Jorge Mas, haven't, Pedro Antonio Guerrero, Vianni Lubus, Mike Valdes, Fauli, José Feliciano Organizations: Arizona Coyotes, ImpactX Sports, Guerrero Media, Hockey League's Arizona Coyotes, Arizona team's, Coyotes, Clearlake Capital Group, NHL, National Football League, National Basketball Association, Major League Baseball, Major League Soccer, MLS, Inter Miami CF, Sports, CNBC, Chemistry Cultura, Clearlake Capital, Premier League's Chelsea Football Club Locations: Utah, Arizona, Guadalajara, Mexico, Cuban, American, U.S, Canada, Miami